Freelancer profile translated to English.
Back to original languageAbout Mirtha
I am a Performance Marketing consultant specializing in Meta Ads and Google Ads. I help businesses acquire clients and increase sales by optimizing the entire funnel: ads → landing page → conversion, with solid measurement in GA4 and GTM, continuous testing (creatives/audiences), and clear reporting to scale results. Additionally, I manage websites to improve conversion and user experience, and support social media management with content planning aligned to campaigns to reinforce brand and results.
Spanish
Native or bilingual
English
Fluent
Portuguese
Fluent
French
Fluent
Can work on-site
Valencia (up to 50km)
Experience
- 360 MKTMarketing DirectorJanuary 2021 - Today (5 years and 7 months)Valencia, SpainMarketing direction focused on acquisition and sales with a Performance & Growth approach. Comprehensive management of campaigns on Meta Ads and Google Ads, funnel optimization (ad → landing page → conversion), and measurement with GA4/GTM. Continuous work on CRO, remarketing, and actionable reporting to scale results in eCommerce and services.
- HGMarketing AdvisorAugust 2018 - August 2019 (1 year)Strategic and tactical advice to improve acquisition, conversion, and analytics, supporting the definition of objectives, value proposition, campaign structure, and digital asset optimization. Focus on performance and continuous improvement based on data and reports.
- CELEC EPAdministrative SpecialistNovember 2017 - August 2018 (9 months)Administrative role focused on operational support and internal management: process organization, document coordination, and support for task execution within the area, with an analytical mindset oriented towards efficiency and control.
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Education
- Master's Degree in CommunicationUniversidad Internacional de Andalucía2017Máster en Comunicación
- Marketing Engineer, Market StudiesUniversidad de las Fuerzas Armadas - ESPE2015Ingeniera en Mercadotecnia, Estudios de mercado