About Mirjana
Premium Copywriting, Brand Design & Content Creation from a single source. Precise, sales psychology-based, and reliable.
What sets me apart
- Premium Copywriting, Brand Design, and Content Creation from a single source
- High quality standards in text, design, and strategy
- Very fast project implementation – even on short notice
- Quick grasp of complex topics and precise execution
- Premium content that appears professional and is easy to consume
What I specialize in
- Modern, aesthetic, and professional design for your brand presence
- Color psychology according to Dirk Eilert, typography, layouts, visual guidelines
- Graphics and templates for social media and presentations
- Clear, performance-oriented website copy
- Structuring of messages, value proposition, and user guidance
- Copy for landing pages, about pages, offer pages
- Well-founded sales psychology expertise as a TÜV-certified Business Developer
- Ghostwriting for social media (LinkedIn, Instagram)
- Design of carousels, slideshows, reels, and stories
- Development of content formats and templates
German
Native or bilingual
English
Fluent
Swiss German
Fluent
French
Basic
Experience
- 7 - SE - Europe Ops - Feller AG
On Malt
Development of a storyline and stories for an anniversary product (light switch)ENERGY AND UTILITIESMarch 2026 - June 2026 (2 months)Project GoalFor the 10th anniversary of STANDARDdue, a journalistic story series was to be created that achieves much more than a pure product celebration. It tells the story of a Swiss design classic, anchors it in the history of Feller AG, and makes it clear why a light switch could become a cultural and architectural reference point over decades.The series was intended to connect three levels:Level 1: HistoryThe development from the early Feller switch via STANDARD to STANDARDdue.Level 2: Brand and AttitudeFeller AG as a traditional Swiss manufacturer with high design, technical, and cultural competence.Level 3: Relevance Today and TomorrowSTANDARDdue as a design classic in the interplay of architecture, interior design, building technology, renovations, and new constructions.The texts should function individually, but at the same time, their sequence should unfold a coherent dramaturgy. This way, a serial reading experience with recognition value and a clear curve of tension was to be created throughout the anniversary year. - KISSTEXT®Founder & CEOMay 2023 - Today (3 years and 3 months)St. Gallen, Switzerland▪ TÜV-certified Business Developer▪ Premium Copywriting with the proven KISSTEXT PREMIUM COPYWRITING® method▪ +15 years of expertise in communication, marketing, design, and psychology for the brand development of Corporate & Personal Brands▪ Created over 4,500 successful social media posts▪ Written and designed over 30 converting websites▪ Supported over 375 transformative communication projects▪ Social media consulting with a focus on LinkedIn and Instagram▪ Done4you content ghostwriting including designs (slideshows, carousels, videos, stories, image editing)▪ Developer of the 4-week program www.the-visibility-code.com
- ALDI SUISSE AG,Consultant Corporate Buying - Corporate ResponsibilitySeptember 2018 - August 2023 (4 years and 11 months)Schwarzenbach an der Saale, BY, Germany• ▪ Conception and responsibility for various sustainability projects• ▪ Responsibility for the Corporate Social Responsibility (CSR) department, including management of partnerships, donations, and sponsorship requests• ▪ Reporting and product management for Fairtrade Max Havelaar• ▪ Creation of strategic documents, including KPIs• ▪ Budget planning and management, invoice review, quality management
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Education
- Business Development ProfessionalTÜV Rheinland2025Business Development Professional
- Vocational Trainer CourseVocational Training Office of the Canton of Zurich2019Berufsbildnerkurs