Miriam S.

Communication is a game of content, strategy, and language that I've been playing for over 20 years.

I work for brands and organizations that want more than just a message: they want to make an impact. Accelerate. With content as a foundation and often AI as an aid.

I am a senior communication and content specialist, with a background in marketing communication and brand strategy. I help organizations in education, healthcare, retail, culture, business services, and B2B contexts to clarify their story and tell it well. From positioning to publication, from (content) plan to short and long copy.

In all of this, with client approval, I useAI toolsand prompting (ChatGPT, Claude, NanoBanana, Midjourney).

My style? Strategic at its core, creative in execution. Also, I do what I say and say what I do.

I write in the tone that suits a brand. Credible, clear, and human. I balance form and content. My texts are therefore enjoyable to read, clear, and achieve their purpose.

After years of agency experience and running a business with a team, I now work independently. I am flexibly deployable, strong in content, and accustomed to switching gears quickly.

I work/have worked for all these organizations: CZ health insurance, IKEA, Royal Library, Coolblue, Linkedin, Bol, a.s.r., Marktlink, KARWEI, Waternet, Funda, Asito, PLUS supermarkets, Superunie, Slachtofferhulp Nederland, Tilburg University.

At Swim to Fight Cancer Tilburg, as a board member, I am responsible for all marketing and communication activities. I develop the communication strategy, coordinate campaigns and partnerships, and monitor the brand's tone of voice. I also write and edit texts for the press, website, newsletters, and social media, and maintain contact with media, sponsors, and volunteers. I also translate social impact into inspiring stories that motivate participants and companies to join. From the initial concept to execution in the Piushaven: I ensure a visible, tangible, and discoverable message.