Miriame L.

. Support advertisers during digital tender processes in a calibrated manner

• Recommend and help advertisers choose market solutions that meet set objectives

• Real-time monitoring and coordination of various digital media plans

Responsible for the strategy, offering, and management of key account objectives for the agency in France and internationally: Pandora, Catimini, Verisure, Préfon, Ebra, Citadines...

• Develop communication strategies for the client portfolio by proposing solutions tailored to their needs and challenges

• Manage media plans across multiple strategic dimensions: audiences, data, messages, Lifetime Value

• Advise on, purchase, activate, and optimize digital acquisition campaigns: SEA, SEO, SMO, SMA, Display and Retargeting, Affiliate Marketing, Price Comparison Sites, and CRM/PRM

• Analyze media and business performance KPIs of the marketing mix

• Develop and present steering committee reports with recommendations

• Manage teams and resources (20 people) to achieve client objectives

• Maintain constant awareness of market innovations and technological advancements to offer clients innovative solutions

• Internally, collaborate with the agency's departments and external service providers in your team to integrate actions into a multi-media communication dynamic

• Participate in the agency's development and in the decisions of the agency's management committee

Results:

+15% of budgets per year on Upsell of new solutions +95% of revenue on the store for a product launch +35% of new clients with optimizations of Landing Pages, audiences, and design

• Manage, track, and optimize PRM & CRM campaigns • Manage a team of 6 people • Negotiate media space purchases, manage media plans, and create scenario flows • Manage and pilot the monetization of databases via several routers: Selligent, Smartphocus • Develop tailor-made recommendations and client reporting: Maisons du Monde, JustFab, Cultura, Wonderbox, Homair Vacances, Nuxe Results: +10k opt-ins collected in 20 days in the travel sector and 50K new members in 6 months in the fashion sector