Miriam De Góngora Silva

Introduced the brand's first influencer marketing strategy, successfully acquiring 20,000 new Instagram followers in five months. Built and nurtured an engaged community, aligning with brand objectives to rejuvenate the audience and increase interaction with content. Defined and executed social media and influencer marketing strategies aligned with brand repositioning and commercial goals. Led influencer collaborations end-to-end, overseeing budget allocation, influencer identification, briefing, negotiation, content supervision, performance analysis, and reporting. Managed content planning, production, and publishing across key platforms to strengthen brand image and engagement. Analyzed KPIs and campaign performance to optimize reach, engagement, and ROI. Coordinated closely with internal teams (brand, creative, e-commerce) and external partners.

Progressed from Influencer Marketing Assistant to Social Media Content Manager. Managed social media content production and influencer collaborations for international fashion brands. Coordinated with creative, PR and marketing teams to ensure brand consistency. Supervised content planning, reporting and community engagement.

Coordinated with influencers and community members, increasing loyalty and engagement. Edited content and managed Instagram posts and stories for main and in-house brands. Produced monthly performance reports and monitored community insights.