Freelancer profile translated to English.
Back to original languageAbout Miriam
I have over 10 years of experience in digital marketing, working with platforms such as Google Ads, Meta Ads, LinkedIn Ads, Amazon, Google Tag Manager, Analytics, and Shopify. Additionally, I have managed email marketing campaigns and SEO optimization and auditing.
I enjoy having a global view of the business and understanding how each area contributes to overall success. My curiosity and passion for learning have led me to be in constant professional evolution. Currently, I am training in artificial intelligence, a tool that I consider key to continuing to innovate and improve efficiency in digital marketing.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- ROAS BUSTERSDigital Marketing Consultant - Co-FounderMarch 2020 - January 2025 (4 years and 10 months)Barcelona, Spain• Digital marketing strategy and execution for all types of clients, including e-commerce, services, and B2B.• Specialization in Facebook Ads, Instagram Ads, Google Analytics, Google Ads, and remarketing strategies.• Development and implementation of SEO and UX strategies to improve organic positioning and increase search engine visibility.• Campaign optimization with key metrics: Conversion Rate, CPC, CPA, CPL, CTR, CPM, ROAS, ROI.
- SensaliaOnline Marketing ManagerJanuary 2019 - July 2019 (6 months)Mataró, CT, Spain• Coordination and execution of digital marketing strategies, including campaigns on Facebook Ads, Instagram Ads, and Google Ads.• Development of SEO, email marketing, and automation strategies. Conversion Rate Optimization (CRO) and User Experience (UX) improvement.
- Media Markt IberiaPerformance Marketing ManagerOctober 2014 - December 2018 (4 years and 2 months)Barcelona, Spain• Leadership in performance strategies for Spain and Portugal, managing campaigns on Google Ads, Shopping, Bing Ads, and affiliate marketing.• Advertising investment optimization to maximize ROAS and profitability. Coordination with internal teams and agencies for campaign execution and results analysis.
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Education
- Master in Online Marketing and E-commerceEAE Business School2012Máster en Marketing Online y eCommerce
- Degree in Tourism2010Diplomatura en Turismo