Miriam Ballester

I work as a strategic consultant specializing in advanced digital positioning, combining traditional SEO, Google positioning, and optimization for artificial intelligence engines (GEO – Generative Engine Optimization). My approach starts with a clear premise: today, online visibility no longer depends solely on appearing in search engines, but also on being present in the answers generated by new AIs, conversational assistants, and hybrid search systems.

I support companies, brands, and professionals in understanding this new digital ecosystem and positioning themselves solidly, credibly, and sustainably. To do this, I perform complete strategic audits that analyze digital presence, content architecture, brand authority, online reputation, web structure, semantic data, and discourse coherence across all channels where visibility is built today.

Based on this diagnosis, I design personalized strategies aimed at achieving real positioning: on Google, in specialized search engines, and in artificial intelligence platforms that are already influencing customer and user decision-making. It's not just about traffic, but about relevance, authority, and the ability to be recognized as a reliable source.

My work combines technical analysis, strategic vision, and continuous support. I don't just deliver reports: I accompany teams in implementation, content adaptation, and decision-making to ensure that the achieved visibility is stable and aligned with business objectives.

The ultimate goal is clear: to help companies and professionals occupy the place they deserve on the Internet and in AI, strengthening their positioning, their digital reputation, and their ability to attract opportunities in an increasingly competitive and technological environment.

During my time as marketing manager at B2B Activa, I took on a strategic and operational role focused on driving the positioning, visibility, and growth of B2B clients through integrated marketing strategies. My role encompassed both strategic definition and the coordination of multidisciplinary teams, overseeing all the usual processes of a marketing agency: communication, branding, content, digital campaigns, web development, positioning, and analytics.

One of my main tasks was defining the marketing strategy for clients in various sectors, primarily B2B companies with needs for qualified lead generation, brand positioning, and commercial opportunity generation. I analyzed the competitive landscape, business objectives, and buyer personas to establish coherent, sustainable marketing plans aligned with measurable results. This strategic vision translated into concrete action plans that integrated SEO, content, digital advertising, automation, and corporate communication.

Team management was an essential part of my responsibility. I coordinated diverse profiles—digital marketing specialists, designers, web developers, copywriters, social media managers, and paid media experts—ensuring that each project progressed with coherence, quality, and adherence to deadlines. My role was to align talent, processes, and objectives, facilitating cross-functional collaboration and always maintaining focus on customer value.

I also led the content strategy, especially in B2B environments where building trust and authority is key. I oversaw the editorial planning of corporate blogs, the writing of specialized articles, and technical content aimed at positioning companies as leaders in their sector.

At Honext, I lead the marketing strategy with a focus on positioning, visibility, and business opportunity generation. I coordinate relationships with distributors, partners, and strategic collaborators, aligning messages, commercial actions, and brand objectives to enhance growth and market presence.

I actively participate in internal coordination through team meetings, project tracking, and planning marketing and communication actions. I oversee the organization of social media publications, ensuring brand consistency, technical rigor, and alignment with Honext's defining values of sustainability and innovation.

I am also responsible for writing and supervising content for the corporate website and other specialized portals, including news, technical articles, and informational materials aimed at both positioning and sector communication. I manage the planning and creation of corporate newsletters, seeking to strengthen relationships with clients, partners, and influencers.

Additionally, I work on the company's SEO positioning, analyzing organic visibility opportunities, optimizing content, and coordinating technical improvements on the website. I participate in strategic updates and changes to the website to ensure communicative coherence, better user experience, and alignment with business objectives and digital positioning.