Freelancer profile translated to English.

Description

E-commerce Consultant & Amazon Expert | 20 years of experience

With 20 years of experience in digital commerce, I help companies grow their online sales, from strategy to execution.

My expertise covers two complementary areas:

E-commerce — Definition of omnichannel strategy, creation and optimization of e-commerce sites (Shopify, Magento), traffic acquisition (SEO, SEA, Social Ads), conversion and customer loyalty.

Amazon — Structuring and optimizing Seller or Vendor accounts, product listing management (A+ content, Amazon SEO), Sponsored Ads advertising, profitability analysis, and growth strategy on the marketplace.

I work with SMEs launching their business as well as large corporations looking to accelerate their digital presence or regain control of their Amazon channel.

Through my company Ikitos, I have developed specific expertise in the health, cosmetics, and food supplement sectors, areas where regulatory constraints and online reputation management are strategic challenges in themselves.

My typical missions: e-commerce audit, marketplace strategy, Amazon launch, site redesign, team training.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nice (up to 50km), Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Lille (up to 50km)

Ikitos
Founder & CEO
CONSULTING AND AUDITS
March 2026 - Today (5 months)
Nice, France
Founder & CEO — Ikitos, the leading Amazon agency dedicated to health, cosmetics, food supplement, and wellness brands.

I founded Ikitos with a simple conviction: health and wellness brands need an Amazon agency that understands their sector-specific constraints (regulations, distribution channels, etc.) and focuses on profitability.

After 20 years of e-commerce experience and managing Amazon Seller accounts exceeding €1.5 million in annual turnover, I have structured an offering designed for players who want to develop Amazon as a strategic channel without cannibalizing their other channels.

What Ikitos does:
Amazon account audit and structuring (Seller & Vendor)
Support with sector-specific constraints (regulations, selective distribution, referencing regulated products)
Optimization of product listings and A+ content
Sponsored Ads advertising strategy (Search, Display, DSP)
Profitability analysis and margin management
For whom:
Pharmaceutical laboratories, cosmetic brands, food supplement manufacturers — in France and internationally.
Amazon Marketplace E-commerce Strategy Health Amazon Amazon Ads
Horus Pharma
Digital Manager
PHARMACEUTICALS INDUSTRY
August 2024 - February 2026 (1 year and 6 months)
Nice, France
In charge of defining and implementing the digital strategy for Groupe Horus Pharma, I managed all the laboratory's digital levers with both a strategic and operational approach.

Scope of intervention:
E-commerce — Structuring and developing online sales channels, launching and managing the Amazon Seller account
Digital Marketing — Deployment of acquisition and loyalty strategies (SEO, SEA, Social Ads, CRM)
Digital Communication — Management of the brand's online presence, editorial consistency, and digital platform management
Digital Innovation & Artificial Intelligence — Identification and integration of AI solutions to optimize the group's digital processes and performance
Cross-functional intervention with marketing, regulatory, and sales teams to embed digital at the core of the laboratory's strategy.
E-commerce Digital Transformation and Strategy Web Marketing Strategy Health E-commerce Strategy
Panini
E-commerce Marketing Manager
PUBLISHING
January 2014 - Today (12 years and 7 months)
Nice, France
From 2014 to 2024, I was responsible for developing the Sports E-commerce business through several online stores specializing in the sale of own-brand sports products (Footcenter, Made in Sport, Rugbyshop) and white-label products (French Football Federation, Olympique de Marseille, OGC Nice, etc.), as well as the Retail BU created in 2018 following the management takeover of the Official FFF Store in Paris.

Key missions / achievements:
- Preparation of annual budgets and presentation to the Italian Management Committee;
- Monthly P&L monitoring and quarterly forecasts with the CFO;
- Revenue growth by 2x in 10 years with positive EBITDA;
- Management of marketing investments: Google Ads, Facebook Ads, email marketing, SEO, influencer marketing...
- 2 e-commerce platform redesign projects under Magento 1 then 2 (CAPEX);
- ERP migration and implementation of new digital tools (CRM, BI...) with the IT department;
- Development of sales on several marketplaces (Amazon, Cdiscount, La Redoute...);
- International development of an own-brand (Spain);
- Takeover of an online store specializing in the sale of rugby equipment;
- Takeover of a physical store in Paris and management of the retail team (3 to 10 employees);
- Recruitment and management of the digital marketing team at headquarters (3 employees).
Magento E-commerce Facebook Marketing Project Management Budget Management