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About Mirek

I am a strategic sales and business consultant with a strong hands-on mentality and a clear focus on the digital transformation of sales organizations. My profile combines many years of operational sales experience with strategic thinking and sound project understanding at the interface between business, IT, and operational teams.

Through my work in complex sales environments, I am familiar with the reality of sales teams, decision-making processes, and established structures. This practical experience is complemented by a university certificate in IT project management, which enables me to plan, manage, and successfully implement digital transformation projects in a structured manner – from CRM introductions and process digitization to the integration of new tools and ways of working.

I regularly work in interim roles (e.g., Interim Sales Lead, Project Manager for Digitization, Interface Manager between Sales and IT) and support companies in positioning their sales organizations for the future. My approach is pragmatic, clear, and implementation-oriented: no slides without impact, but measurable results, team acceptance, and sustainable change.

My added value lies in translating strategy into operational reality – with structure, clarity, and leadership.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • The HEINEKEN Company
    Area Sales Manager OOH
    September 2025 - Today (9 months)
    Berlin, Germany
    • Strategic support and expansion of gastronomy and logistics partners
    • Brand positioning & distribution growth for Heineken, Desperados, Birra Moretti, etc.
    • Contract and conditions negotiations, POS marketing, activations
    • Revenue and profitability responsibility in the region
    • Implementation of national brand strategies at the local level
    • Teamwork with Trade Marketing & Brand Activation
    Sales & Go-to-Market Strategy CRM & Process Implementation
  • Bauer Fruchtsaft GmbH
    Senior Area Sales Manager
    October 2024 - Today (1 year and 8 months)
    Magdeburg, Germany
    • Support of the gastronomy sector with a focus on sustainable customer loyalty
    • Development of regional strategies with data-based sales approaches
    • Coordination of promotions & internal mini-projects
    • Introduction of digital ordering processes together with logistics providers
    • Close collaboration with decision-makers & interfaces
    Digital Transformation of Sales Organizations CRM & Process Implementation
  • Royal Canin
    Sales Representative (VET)
    October 2023 - September 2024 (11 months)
    Magdeburg, ST, Germany
    • Support of veterinary practices with a focus on consulting & assortment optimization
    • Analysis of customer-specific needs and development of strategic measures
    • Connection between sales, animal health, and scientific information
    • Use of digital tools for territory planning and communication control
    • Hybrid model: remote work & on-site visits in the Saxony-Anhalt region

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Education

  • Police Academy and Training Institute of Saxony
    2014
  • Business Administrator (IHK)
    ManQ Education Provider
    2026
    Wirtschaftsfachwirt (IHK)

Skill set

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