About Mireia
Strategic and innovative marketer with over 10 years experience in digital & multi-channel marketing, focused on helping international technology companies and startups with early-stage initiatives that drive their marketing and branding strategy in the digital environment.
Highly adaptable individual with proven ability to manage shifting priorities within a complex organization. Confident self-starter with a proven track record of successfully executing projects from conception through to completion, and effectively managing relationships with internal and external stakeholders.
Experienced professional with strong taste for aesthetics and demonstrable background in managing product design projects, from art direction to execution and project management of design teams.
Key competencies include: Partnership Development, Team Leadership, Project Management, Marketing, Content Strategy, Branding, Social Media Strategy, Influencer Marketing, Data Analytics.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- mireia.ai[Contract] Chief Brand OfficerTECHMay 2023 - Today (3 years and 1 month)→ Brand Strategy Development: Develop and implement robust brand strategies that significantly enhance visibility and narrative depth for tech companies.→ Multichannel Marketing Oversight: Direct comprehensive marketing campaigns across digital and traditional platforms, ensuring cohesive reach and content engagement.→ Brand Transformation Leadership: Spearhead strategic rebranding initiatives, effectively reshaping companies' market identities.→ Stakeholder Collaboration: Foster strong partnerships with stakeholders to align on project objectives and drive successful outcomes.⊕ Notable Collaborations: Mercedes-Benz, BABÉ, Cultions, Lime, Meliá, and Moleskine Foundation, among others.
- EDT PartnersChief Brand & Marketing OfficerTECHDecember 2020 - October 2023 (2 years and 11 months)SingaporeAs Chief Brand Officer at this global tech consulting firm, I led key branding and marketing initiatives to align with strategic goals. Achievements include:→ Strategic Rebranding: Directed a comprehensive overhaul of EDT's identity, boosting market position.→ Marketing Leadership: Crafted and executed strategies that improved client engagement and growth.→ Global Team Collaboration: Collaborated with an international team across LATAM, EMEA, and APAC, enhancing project effectiveness.→ Analytics-Driven Insights: Utilized data analytics to refine strategies and assess initiative impact, boosting ROI.⊕ Key Accounts: Mobile World Capital, Moleskine Foundation, Santillana, Unesco, Coursera, AWS, among others.
- KintsugiFounderTECHFebruary 2019 - April 2023 (4 years and 3 months)At Kintsugi, I crafted brand stories that merge design with technology. Key achievements:→ Brand Development: Developed unique narratives that distinguished brands in the marketplace.→ Stakeholder Engagement: Strengthened client relations, enhancing agency reputation.→ Strategic Partnerships: Forged alliances that expanded business reach.Key Accounts: Glowfilter, AVORA, Glassy, Closca.
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Education
- Master in Management and Business Management in the Music IndustryUniversitat Pompeu Fabra2011Master in Management and Business Management in the Music Industry
- Master of ScienceKSCHOOL2014Master of Web Analytics
Certifications
- Introduction to Generative AIGoogle2023