Freelancer profile translated to English.

Description

I combine creative depth with strategic clarity – for content and product ideas that truly move forward.

I develop high-quality content, brand presences, and product concepts for companies that value professionalism, structure, and strong visual communication. My focus is on content design, AI-powered content development, brand positioning, and the elaboration of innovative product and brand ideas, especially for start-ups and growth-oriented projects.

Through my special expertise in natural cosmetics – for both humans and animals – as well as in recipe development, product strategy, and ingredient communication, I can support companies holistically: from the initial idea through conceptual elaboration to market-ready presentation.

Focus areas and qualifications

Content design in Canva Pro
AI-powered image, text, and concept development
Development of innovative product ideas and brands for start-ups
Natural cosmetics expertise (human and animal care): recipe development, formulation, ingredient communication
SEO-optimized copywriting, product descriptions, storytelling
Structured content preparation for websites, shops, and social media
Development of branding systems, mood boards, and visual guidelines
Professional elaboration of product lines, USPs, positioning, and brand messages

I work analytically, reliably, and solution-oriented. I grasp complex content quickly and transform it into clearly structured, visually consistent, and marketable results. My strong creative mindset and my ability to elaborate ideas precisely make me particularly suitable for companies and start-ups looking to build new products, brands, or services.

I support clients in building clear recognition, visibility, and trust – with content and concepts that are modern, precise, and strategically sound.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Gründerin Naturkosmetik & Tierpflege
Freelance Copywriter & Content Creator
January 2024 - Today (2 years and 5 months)
SEO-oriented texts for online shops, websites, and blogs: product descriptions, web content, guide texts, label texts, and clear instructions. Creation of target group-oriented content with a clean keyword structure and understandable language. Social media communication including captions, hooks, and short texts. Branding and content design in Canva Pro. AI-based image worlds with DALL·E and Midjourney. Author of the hardcover book "Overthinking Detox".
Writing SEO Content Design Social Media Content Product Descriptions Web Content
Home Language International / Influent
DaF Teacher
January 2018 - January 2020 (2 years)
DaF Teacher – Home Language International / Influent (2020–2021)
Teaching German language in individual lessons
Simplification of complex content
Development of structured explanatory texts
Malteser
Rettungsdienst
January 2020 - January 2021 (1 year)
Rettungsdienst (2020–2021)
Klare Kommunikation unter Zeitdruck
Zuverlässiges und verantwortungsbewusstes Arbeiten
Strukturierte Entscheidungsfindung in Stresssituationen

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Clerk for Insurance and Finance
(IHK)
2010
Kauffrau für Versicherungen und Finanzen

Miriam F.

Copywriter & Content Creator

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