Romain M.

**Global Strategy & 360° Positioning**: Definition and management of the editorial, digital, and commercial strategy for several leading media brands in the Home sector across all channels (print, web, social media, events). Guarantee of editorial consistency, brand awareness, and economic performance.
**Business Development**: Development and implementation of monetization strategies across all platforms (print, digital, social, events, TV, OPS). Creation of differentiating editorial and commercial offerings, in close collaboration with sales and marketing teams. Direct contribution to increasing revenue for the publications.
**Identification of New Business Opportunities**: Identification and activation of innovative growth levers: creation of thematic verticals, launch of proprietary formats, strategic partnerships, special operations, and events.
**Operational Management & Cross-functional Management**: Supervision of multidisciplinary teams (editorial, web, social media, video) and cross-functional coordination with Data, Marketing, OPS, editorial, and sales departments. Rigorous budget monitoring and performance KPI management.
**Audience Growth & Engagement**: Implementation of action plans to grow audience and strengthen engagement across all touchpoints.
**Editorial Innovation & Market Watch**: Active monitoring of trends in housing, decoration, and media. Design of differentiating editorial formats and deployment of innovative solutions (hybrid events, immersive content, influencer collaborations).

**Strategic & Operational Management**: Member of the executive committee within a French proptech scale-up. Definition and management of the marketing roadmap, annual budget, and strategic partnerships, in line with the product vision and growth objectives.
**Management & Structuring**: Creation and management of a marketing/communication team. Definition of objectives, implementation of performance-driven management processes, structuring of team rituals, and data-driven culture.
**Go-to-Market & Cross-functional Alignment**: Management of the launch strategy for new offers and features (GTM). Definition of positioning, pricing, key messages, and sales materials, in close collaboration with product and sales teams.
**Acquisition & Growth Hacking**: Design and deployment of national multi-channel acquisition campaigns (SEA, SEO, paid social, retargeting, display, link building, CRM, marketing automation).
**Branding & Brand Platform**: Redesign of the brand platform (highlights: new logo, new website), creation of client/partner content, e-reputation.
**Sales Enablement & Sales Tools**: Design of all sales support tools (presentations, playbooks, partner kits, brochures, email sequences), aligned with product roadmaps and field feedback.
**Events & Influence**: Organization and management of trade shows, conferences, webinars, internal seminars, and partner events. Activation of influence levers and development of referral networks.

**Business Development**: Strategic and operational management of the agency's key accounts, development, retention, and growth of a portfolio of major clients.
**Strategy & Consulting**: Support in complex situations (post-merger repositioning, product launches, crisis communication, brand platform redesign). High-value consulting focused on brand governance, transformation, and growth.
**Management of National Campaigns**: Creation and management of multi-channel campaigns (on/offline), sales activation (retail, e-commerce), branding, internal communication, etc.
**Political & Institutional Communication**: Electoral campaigns, storytelling, media training, lobbying, citizen mobilization, and territorial communication.
**Press Relations & Influence**: Organization of press and influencer events, coordination of press trips, inaugurations, and special operations.
**Events & Team Building**: Creation and organization of professional events, corporate seminars, team-building activities, special operations, product launches, etc.
**Management & Talent Acquisition**: Structuring of departments, team management, objective setting, recruitment processes.