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Miquel Farre RieraMF

Miquel Farre Riera

Sales, coaching and comprehensive business management.

€100/day
Barcelona, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Miquel

I present myself as an emotional and professional coach in the commercial field, specializing in the development of people and teams oriented towards results. Throughout my career, I have worked in the sale of premium products, an environment where excellence, trust, and customer experience are fundamental. This context has allowed me to perfect key skills such as persuasive communication, deep understanding of customer needs, and the creation of high-value business relationships.

Furthermore, I have solid experience in managing and training sales teams, helping professionals enhance their performance, strengthen their mindset, and develop strategic competencies that enable them to achieve ambitious goals. As an emotional coach, I integrate tools of emotional intelligence and conscious leadership to improve motivation, resilience, and cohesion within teams.

Currently, I hold the position of Sales Director and creator of sales strategies, where I design and lead plans aimed at sustainable business growth. My approach combines strategic analysis, talent development, and optimization of commercial processes to generate solid and lasting results.

My professional purpose is to drive the potential of people and transform teams into highly efficient structures, capable of facing market challenges with confidence, vision, and determination.
  • Catalan

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 50km), Madrid (up to 50km), Zaragoza (up to 50km), Valencia (up to 50km), Palma de Mallorca (up to 50km)

Experience

  • Mystery Consulting
    General Collaborator
    RETAIL (SMALL BUSINESS)
    September 2025 - Today (11 months)
    Barcelona, Spain
    I present myself as a mystery shopper specialized in the analysis and evaluation of business models, with experience in strategic observation of commercial processes, customer service, and operational execution in various sectors. My work consists of objectively and meticulously analyzing the real customer experience, identifying strengths, weaknesses, and opportunities for improvement within each organization.

    Throughout my career, I have developed an analytical capacity focused on contrasting business models, comparing the value proposition, service quality, customer experience consistency, and effectiveness of commercial processes. This approach allows for the evaluation not only of execution at the point of sale or service but also of the alignment between business strategy and the customer's perceived experience.

    As a mystery shopper, I apply structured observation and comparative analysis methodologies that allow me to detect operational inconsistencies, evaluate service protocols, and measure the real performance of sales teams. Subsequently, I transform these observations into clear and actionable reports that help companies optimize their operations and strengthen their market positioning.

    My goal is to provide an external, objective, and strategic perspective, capable of revealing aspects that often go unnoticed within the organization, thereby contributing to improving service quality, operational efficiency, and business competitiveness.
    Supervision Business Model Validation of Defined Strategies Development and Implementation Business Analysis
  • Take a Tip
    Collaborator
    August 2025 - Today (1 year)
    Catalonia, Spain
    • • Supervision of commercial operations and report writing.
    • • Validation of different business models.
  • Interfunerarias, SA
    Regional Director
    June 2025 - Today (1 year and 2 months)
    Catalonia, Spain
    • • Head of the Sales Department
    • • Head of Development and Expansion
    • • Head of Human Resources
    • • Head of Operations
    • • Increased brand presence through marketing strategies.
    • • Evaluation of sales staff performance in the region.
    • • Supervision of compliance with company policies in the region.
    • • Identification of commercial opportunities in the region.
    • • Planning, distribution, and monitoring of team tasks.
    • • Planning, coordination, and administration of projects from start to finish.
    • • Definition and implementation of business plans and growth strategies.
    • • Coordination and supervision of personnel and tasks in the area of responsibility.

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Education

  • UNIVERSITAT OBERTA DE CATALUNYA (UOC)
    2026
  • "Intel.ligència Artificial i Dret"
    UNIVERSITAT OBERTA DE CATALUNYA (UOC)
    2025
    "Intel.ligència Artificial i Dret"

Skill set

Categories