Freelancer profile translated to English.
Back to original languageAbout Minh
Freelancer specialized in data analysis and valorization for marketing, commercial, and operational performance. I help companies transform their data into growth levers through clear dashboards, predictive models, and a data-driven approach.
I combine business understanding with analytical rigor to help my clients make informed, data-backed decisions. My approach: understand objectives, analyze key indicators, and deliver actionable insights.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- SNCF VoyageurReceptionistTRANSPORTATIONApril 2024 - August 2025 (1 year and 4 months)Ermont, FranceContribution to the optimization of commercial and operational management through the centralization and analysis of customer data.Management of traveler files, tracking of transport ticket sales, and site performance monitoring.Collaboration with marketing and communication teams to improve customer experience and traveler satisfaction. Implementation of monitoring indicators related to well-being and service quality.
- La Centrale de financementSocial Media AnalystBANKING AND INSURANCESeptember 2022 - September 2023 (1 year)Paris, FranceManagement and optimization of social media campaigns, with a +20% increase in engagement.Implementation of active social media monitoring to identify emerging trends, track competitors, and adjust content in real-time to maximize campaign performance.Deployment of an e-reputation monitoring system based on social data analysis (sentiment analysis, mention tracking, and key influencers) to guide strategic decisions and brand management.Design and deployment of predictive models to refine digital acquisition strategy (+15% conversions).Creation of interactive and automated dashboards for marketing and management teams, facilitating data-driven decision making.
- SNCF RéseauCommunications ManagerTRANSPORTATIONSeptember 2021 - September 2022 (1 year)Paris, FranceManagement and analysis of internal and external communication performance within an entity of 500 employees.Design and deployment of data-driven communication plans aimed at strengthening team visibility and engagement.Organization and impact measurement of strategic events, with tracking of participation and satisfaction indicators.Creation of analytical dashboards for monitoring communication campaigns, facilitating data-driven management and optimization of future actions.
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Education
- Master in Data Marketing & User JourneysSup de Pub2023Analyse et exploitation de données clients pour optimiser le parcours utilisateur et les stratégies marketing. Conception et mise en œuvre de projets data complets (collecte, traitement et visualisation). Développement de dashboards reporting interactif pour la prise de décision stratégique. Utilisation d'outils et méthodes avancées pour la data-driven marketing et la transformation digitale. Projet de fin d'études : implémentation complète d'un projet data, de l'analyse des besoins à la restitution des résultats avec recommandations actionnables.
- Bachelor in Global CommunicationSup de Pub2021Formation Stratégique : conception et pilotage stratégique de projets communication. Formation Digitale : e-commerce, réseaux sociaux, UX/UI pour optimiser l'expérience utilisateur. Formation Marketing : analyse de marché, veille concurrentielle, lancement de produits. Développement de compétences transverses alliant communication, marketing et data pour la prise de décision.