Mingjian Cai

• · Global Brand Plans: Supported global and local vaccine annual brand plans, defining messaging, value propositions, engagement plans and more.

• · Omnichannel Engagement: Developed 70+ omnichannel HCP/KOL assets, with digital tools (podcasts, diagnostics tools) and offline channels (congresses, advisory boards).

◦ · Campaign Planning & Operations: Supported the execution of multiple global disease awareness campaigns by coordinating internal stakeholders and multiple external agencies. . Market Intelligence: Conducted 5+ market and competitive analyses (search listening report, promotional material, scientific & clinical evidence tracking, market share info etc)

◦ · Cross-Functional Collaboration: Medical, Regulatory, Market Access, regional teams, and agencies.

• · Campaign Support All Channels: Supported editorial calendar and product launch campaigns for all channels (e-store, catalogs, webinars, events, emailing CRM and media)

• · Campaign Planning & Operations: using Notion, owned and optimized campaign planning framework (including timelines, editorial calendars, asset production, and activation roadmaps.)

• · Assets Creation: Created 30+ digital assets (with several agencies), including invitations, forms, best practices, and value proposition materials for partners and operators.

• · E-Commerce: Managed samsung E-Store from product listings, pricing updates, promotional campaigns to performance tracking using Adobe Analytics.

• · CRM: Managed emailing campaigns and crm workflows for a 15,000+ B2B customer database, achieving a 17.2% open rate and 2.9% CTR.

• · Marketing Analytics: Leveraged Oracle Eloqua, Jira, and Adobe Analytics to optimize CRM campaign performance.