Freelancer profile translated to English.
Back to original languageAbout Mina
You sell a lifestyle, I capture and represent it.
Trade Show & Export Expertise: With over 25 international trade shows under my belt, I master brand representation codes. I know how to optimize a booth to attract European clientele (fluent English/Spanish).
Passionate about the Outdoor and van life travel universe, I support tourism brands and equipment manufacturers (Vans, Tiny Houses, Outdoor Leisure) in enhancing their brand image, from digital to the field.
Why work with me? My background combines a strategic vision (Communication Project Manager in the Holiday Park sector) and unique field expertise:
Immersive Content Creation: Photo, video, and drone. I capture the essence of your products in real-world conditions (nature, immersion, usage) to create an emotional connection with your audience.
Strategic Vision: I don't just create 'beautiful images.' I design content plans (Instagram Reels, TikTok, YouTube Shorts) aligned with your conversion goals.
My services:
🎤 Trade Show Representation & Image: Optimizing customer experience and creating live content during the event.
📸 Immersion Shooting Package (Photo + Drone + Short video for social media).
📱 Social Media Strategy: Redesigning editorial lines to target the European market.
Passionate about nomadic life and French geography, I travel all over France and Europe to bring your project to light.
Ready to make your brand travel? Let's discuss!
French
Native or bilingual
Spanish
Fluent
English
Native or bilingual
Italian
Basic
Can work on-site
Nantes (up to 50km), Limoges (up to 50km), Paris (up to 50km), Rennes (up to 50km), Brest (up to 50km)
Experience
- Horizon MarketingProject Manager & Tourism PhotographerTRAVEL AND TOURISMSeptember 2020 - September 2025 (5 years)Nantes, France(2022-2025) Project Manager for international trade shows and photography:- Lead graphic redesign and aesthetic consistency- Strategy for communication materials and trade show events- Production of photo/video/drone reports of tourist infrastructures and experiences, with or without models, for web and social media use.- Coordination of European events (trade shows), management of B2B communities- Participation and representation of 65 French campsites at about twenty European trade shows (B2C and B2B tourism and caravanning shows in Germany, Switzerland, Netherlands, Ireland, Belgium, France).(2020-2022) Web & Social Media Project Manager:- Development of social media strategies (Instagram, TikTok) and creation of engaging short videos.- Writing SEO-optimized web content and managing email campaigns.- Production of photo/video/drone reports in about thirty open-air hotel establishments.
- Mina Lafont - MinouchkaConsultant & Content CreatorENTERTAINMENT AND LEISUREJanuary 2016 - Today (10 years and 5 months)Nantes, France- Creation of a complete image bank (HD Photos + Drone + Short Videos like Reels/TikTok) to enhance products/brands/services in real conditions.- Trade Show Image & Representation: Booth attractiveness audit and creation of 'Live' trade show content (interviews, atmosphere, behind-the-scenes) to boost social media during the event.- European Social Media Strategy: Adaptation of the editorial line and visual storytelling to specifically captivate international clientele (Anglo-Saxon and European).- Art Direction: Visual storytelling inspired by my personal Vanlife expertise to create an authentic and desirable brand universe.
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Education
- Professional Bachelor's Degree in E-commerce Digital MarketingIAE Nantes2021Licence professionnelle E-commerce marketing numérique
- BTS International Business2019