Freelancer profile translated to English.

Description

I help companiesunderstand their customers better**, **improve their performance**, and **succeed in their transformationsthrough an approach combining strategy, analysis, and project management.

I design and deploy systems that transform customer and business information into performance levers.
I also work on **organizational or digital transformation projects**, providing framing, transversal management, and governance.

My goal:improve performance, objectify priorities, and align teams around a clear and manageable trajectory.

What I can do for you:

Produce customer & market analyses to inform your decisions
Model the economic performance of customer journeys
Manage or frame your strategic projects (PMO, portfolio, transversal coordination)
Support your transformations (organization, practices, culture, processes)
Align business units, priorities, and roadmaps to accelerate execution

I work with a senior positioning, strong analytical skills, and an approach focused onresults, impact, and sustainable performance.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km)

Leroy Merlin
Strategic Watch & Business Intelligence
January 2025 - Today (1 year and 5 months)
Lille, France
Strengthening new strategic and competitive intelligence systems.

> Economic analysis of competitors: business models, profitability, financial dynamics.
> Assessment of market players' financial health: growth, investment capacity...
> Benchmarking: positioning, offerings, partnerships, innovations, and value creation strategies.
> Market and competitive analyses.
Leroy Merlin France - Direction Stratégie Habitants
Senior Consultant Marketing Strategy & Competitive Intelligence
RETAIL (LARGE RETAILERS)
January 2025 - Today (1 year and 5 months)
Lille, France
I support business departments and the store network in understanding and interpreting their competitive environment.
I provide a vision of market dynamics, competitor movements, and positioning choices to align the company's strategic vision with local realities.

I analyze market evolutions and differentiation strategies.
In the field, I help stores translate these insights into concrete levers adapted to their contexts.

My role:connect strategy to operational reality, giving teams the keys to relevant and sustainable action.

Expertise:strategic watch, competitive analysis, marketing strategy, retail, support for management and the network, local strategic steering, market intelligence.
géomarketing Veille concurrentielle Planning stratégique corporate-strategy bi-strategy
Leroy Merlin France - Direction Stratégie Habitants
Customer Experience Economic Performance
RETAIL (LARGE RETAILERS)
December 2022 - December 2024 (2 years)
Lille, France
Design and construction of a new model to measure the economic performance of customer journeys.

> Design of the analysis framework to measure the value generated by customer journeys.
> Definition of indicators: profitability per journey, margin, contribution to revenue.
> Integration of CX indicators (NPS, CSAT, CES) to establish a correlation between CX and €.
> Design of a dashboard linking customer, operational, and economic performance.
> Production of strategic and operational insights.
Customer Experience controlling-and-performance-management-system corporate-strategy Satisfaction client Customer Insight