Freelancer profile translated to English.

Description

☀️ Hello, I'm Miléna, an expert in project management, communication, and digital transformation.

I design and manage360° digital projects— encompassing content strategy, graphic design, and digital transformation.

With 8 years of experience atChristian Dior Couture**, I have managed a wide variety of digital projects — from daily website content management to complex digital transformation initiatives, such as **CMS migrationcoupled with a **design overhaul**. This diversity has allowed me to develop strong **versatility**, covering strategic, technical, and operational aspects.

🎯 Today, I support you at every stage of your digital projects —from strategy definition to concrete implementation.

My background in the luxury industry has instilled in me a keen eye fordetailand a strong ability toprioritizeanddelivereffectively, even in demanding environments.

✨ Curious and constantly evolving, I recently trained ingraphic designto further nurture my creative sensibility and offercomprehensiveand **coherent support**.

📌My role:structure, create, and disseminate your digital content, manage your projects, and support you in your digital transformation challenges.

I am involved in **production**, **management**, **organization**, and **change management**, with tailor-made solutions for your organization.

🌍 My approach is cross-functional: it combines strategic vision, operational expertise, design sensibility, and **good humor**!

Industry field of expertise

Languages

English
Fluent
Spanish
Fluent
Portuguese
Native or bilingual
Italian
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 50km), Arles (up to 50km)

Consultante freelance
Miléna Capucho
CONSULTING AND AUDITS
July 2025 - Today (1 year)
➡ I support you on consulting and production missions, from strategic definition to operational implementation of your digital projects.
Versatile, I intervene on several links in the project chain with a tailor-made approach.

🚀 Communication & Content Strategy
Definition of editorial strategy adapted to target audiences and channels: key messages, positioning, tone, formats
Visual identity, branding & positioning
Content creation: articles, newsletters, social media, infographics, videos
Creation of communication kits: brochures, field tools, event materials, etc.
Management of SEO, SEA, SMA, and content marketing campaigns

📅 Project Management
Planning, scoping, and monitoring of digital projects: website, campaign, CRM, etc. according to the desired methodology
Coordination of internal teams and external service providers
Implementation of management tools
Tracking budgets, deadlines, and deliverables

🧭 Tool Management & Digital Transformation
Audit of existing needs, tools, and processes within your organization
Recommendation of suitable digital tools (CMS specialization)
Support for deployment and change management
Team training and usage documentation

🎨 Graphic Design & Web Design (specialization in progress)
Design of visuals for digital and print: posts, banners, brochures, presentations
Creation or redesign of visual identities: logo, color palette, graphic universe
Design of website or email mockups consistent with brand identity
Design trend monitoring and adherence to the existing brand guidelines
Digital Transformation Branding & Identity Adobe Creative Suite Web Design Content Management Systems (CMS)
Christian Dior Couture
SENIOR DIGITAL CONTENT MANAGER
LUXURY GOODS
January 2018 - December 2024 (6 years and 11 months)
Paris, France
🛒e-commerce launch dior.com
Participation in the first e-commerce launch, a key step in the Maison's digital transformation. I then took charge of content coordination and the management of e-commerce launches across all markets.
Digital revenue multiplied by 60 from 2018 to 2025
Implementation of standardized, reproducible processes for all launches
Improved communication between markets and central teams
✍️Content Animation & Strategy
Responsible for the animation strategy for the integration and deployment of content for dior.com internationally. Cross-functional coordination with internal teams and external providers. Supervision and planning of content integration into dedicated CMS.
Implementation of a 360 editorial calendar
Management of 7 webmasters
Implementation of a recurring publication and animation process = omnichannel consistency
🧑‍🎨"Digital 30 Montaigne" Design Overhaul
Contribution to the definition of the editorial experience with the UX/UI teams. Proposing a new user experience, making the digital site the reference showcase, mirroring the 30 Avenue Montaigne boutique.
Fluidified user experience and redesigned interface
Flexibility in content management = modular design components aligned with editorial needs
⚙️ Digital Transformation Project - CMS Migration
Business lead for the complete CMS migration, in coordination with the product and technical teams. Modernizing content management tools, streamlining internal workflows, and improving operational efficiency. Definition of product vision and development of a content migration strategy.
New CMS launched without service interruption across all regions
Improved publication times and asset management
Flexibility in content management and team upskilling
Datawords
DIGITAL & PRINT PROJECT MANAGER
LUXURY GOODS
January 2016 - June 2018 (2 years and 5 months)
Paris, France
🌎 Multilingual Localization Project Management
Project scoping
Operational project management
Budget tracking
Operational management

Clarins: daily webmastering, website launches & redesigns across thirty markets.
Cartier: localization of global newsletters and print magazines across fifteen markets.

Eugene

Gérant - ILEO

Reviewed on 5/6/2026

I enlisted Miléna for a website redesign and content management to improve my natural referencing. Miléna is reliable, responsive, and proactive, with a true understanding of digital visibility, content optimization, and user experience challenges. A professional you can truly count on to grow your online presence. I highly recommend her!