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Milagros RuizMR

Milagros Ruiz

Generate, I convert leads and design pipelines

€110/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Milagros

I have 12 years of experience in B2B and B2C consultative sales — two leading universities in Spain and currently a SaaS/PropTech backed by Sequoia. I specialize in telephone sales, having managed the entire sales cycle, from inbound and outbound high-ticket lead generation to closing corporate deals with C-Levels from IBM, GSK, Movistar, and QuirónSalud. In 2024, I closed 101% of my target, generating €6.36M in revenue.
My differentiating factor from other closing profiles is that I also build the operation that sustains it: I design and architect pipelines in HubSpot and Salesforce, create automated workflows, integrate with telephony, WhatsApp Business, and email marketing, and develop forecasting and conversion dashboards by stage.
Bilingual Spanish-English. Madrid. Available for 20-hour weekly freelance collaborations. If you want to explore if we are a good fit, write to me and let's schedule a 20-minute call.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • HUSPY
    SENIOR SALES EXECUTIVE
    TECH
    September 2025 - Today (9 months)
    Madrid, Spain
    • Manage the complete sales cycle: outbound prospecting and inbound lead management, cold lead generation via LinkedIn and calls, negotiation of Huspy's technological proposal to real estate agents and agencies through consultative selling. Qualification, demo, and closing of partner onboarding.
    • Design target account lists with segmentation criteria to prioritize outbound leads with the highest conversion probability.
    • Design and operate the commercial stack — HubSpot Sales Hub Professional, La Growth Machine, Lusha, and Sales Navigator integrated with HubSpot — generating automated prospecting with manual closing follow-up.
    Outbound Sales Outreach Automation Contract Negotiation Closing
  • UNIR
    SALES TEAM LEAD
    April 2024 - July 2025 (1 year and 3 months)
    Madrid, Spain
    • Lead an international inbound telephone sales team, managing KPIs/OKRs, performance monitoring, and individual coaching.
    • Design and operate the commercial pipeline structure in Salesforce: definition of stages, advancement criteria between phases, mandatory properties per stage, and lead qualification rules (BANT) to ensure forecast quality.
    • Implement automated workflows — lead assignment by geography and team load, stage-based follow-up reminders, multi-channel email + call sequences, and re-engagement triggers for inactive leads.
    • Configure outreach sequences and reusable email templates to accelerate initial contact and standardize message quality across the team.
    • Built dashboards and reports in Salesforce, Power BI, and Advanced Excel for revenue forecasting, stage-to-stage conversion analysis, and average sales cycle, providing actionable visibility to the executive team.
    Inbound Sales Pipeline Management Pipeline Architecture Outreach KPI Dashboards
  • UNIR
    SALES EXECUTIVE
    March 2022 - March 2024 (2 years)
    Madrid, Spain
    • Manage the complete sales cycle in B2C high-ticket telephone consultative selling (online university programs), combining inbound calls from qualified leads with outbound recovery and prospecting.

    • Operate Salesforce as the primary CRM: disciplined activity logging, own pipeline management, use of relevant custom properties for reporting, and application of follow-up sequences to shorten the closing cycle.
    Inbound Sales Outbound Sales Negotiation Sales Closing Salesforce

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Education

  • Professional Diploma
    IE Business School
    2026
    Professional Diploma
  • Master Business Administration.
    EUDE Business School
    2015
    Master Business Administration.

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