Freelancer profile translated to English.

Description

With over 8 years in marketing and communication, I am opening a new chapter in my career. A clear desire: to join projects that resonate with my values, and where I can continue to build and contribute differently.

Over the years, I have led campaigns, orchestrated acquisition strategies, developed communication plans, managed SEO/SEA projects, organized events... But what I remember most are the exchanges, the adjustments, the successes (and sometimes the failures) experienced alongside committed teams.

Today, I want to put this experience at the service of companies that want to move forward with high standards, but also with humanity.

An adopted geek, I work at the intersection of communication strategy, SEO, community management, digital marketing, and web analytics.

And because we also communicate through images, my artistic background allows me to meet your graphic design needs.

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

-ACENSI
Marketing and Communication Director
June 2024 - March 2025 (9 months)
• Definition and management of the marketing and communication strategy to increase the group's notoriety and positioning.
• Management and optimization of the marketing and communication budget according to the 3-year strategic objectives.
• Design and implementation of internal and external communication campaigns, including press relations, digital, and events.
• Development and management of brand identity, ensuring the consistency and impact of messages across all channels.
• Coordination of content marketing and storytelling actions.
• Management of the digital strategy and social media, including SEO, SEA, social media management, and e-reputation.
• Management and skill development of the team of 8 employees.
• Implementation and analysis of KPIs to measure the effectiveness of actions and optimize performance.
• Management of partnerships and relationships with stakeholders (media, influencers, agencies, suppliers).
• Development of CRM strategy and marketing automation to improve customer acquisition and retention.
• Organization of events to strengthen brand visibility.
SYNETIS
Marketing and Communication Manager
February 2018 - May 2024 (6 years and 3 months)
• Daily coordination with service providers (printers, graphic designers...) to ensure the quality and deadlines of deliverables.
• Organization and management of events, in conjunction with sales teams.
• Creation of content adapted to social media to enhance online visibility and engagement.
• Regular updates of the website to ensure up-to-date and dynamic communication.
• Design and writing of communication materials: brochures, leaflets, flyers, etc.
• Creation of impactful presentations and sales support tools for sales teams.
• Management of press relations and writing of press releases.
• Support for the launch of new service offerings.
• Development and deployment of multi-channel communication plans.
• Development and enhancement of brand image across all media.
• Animation of internal and external communication.
• Boosting internal channels (blog, newsletters, emails) to strengthen employee engagement.
INDEPENDENT
Communication Consultant
June 2017 - January 2018 (7 months)
• Social media management, content creation.
• Development of targeted communication strategies according to the intended audience.
• Monitoring of news and trends on social media.
• Competitor monitoring: communication strategy and actions.
• Design and updating of communication materials.