Freelancer profile translated to English.
Back to original languageAbout Mikhal
Do you need an external perspective on your projects, even on a very occasional basis? Support to initiate a project? Advice on your marketing approach or communication plan?
I can help: I support companies in their projects, their launches, from defining their marketing and communication needs, thinking about strategy, to managing their projects and supporting teams.
I am a true all-rounder, one of my strengths: adaptability.
So I can get involved for 1 hour, 1 day, 1 month, depending on your needs. Do not hesitate to contact me to discuss it.
With 13 years at the TF1 Group, I have extensive experience in managing marketing, strategic, and cross-functional projects, in both business development and brand management.
I have a very good knowledge of the TV & digital media landscape (marketing, analytics).
I love working as a freelancer, it allows me to discover various sectors, meet people, and move projects forward.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- TF1Strategic Marketing ManagerPRESS AND MEDIAApril 2012 - December 2017 (5 years and 9 months)Boulogne-Billancourt, FranceManaged a portfolio of brands: brand creation, clarification of positioning, identity redesign, support for media communication, diversification strategy.Reporting to the Director of Strategic Marketing. Management. Management of partners and agencies.Among the projects:LCI: Redefinition of the channel and digital marketing strategy during the transition to free DTT Compilation of the CSA application file, brand repositioning, visual identity redesign Management of communication campaigns with creative agencies and media partners.TFOU: Definition of the marketing strategy and creation of brand platform embodiments on airTMC: Brand rebranding for the channel's relaunch in September 2016 Definition of positioning, creation of the new look and visual universe Cross-functional coordination with the various entities involved
- TF1Business Development ManagerPRESS AND MEDIAOctober 2007 - April 2011 (3 years and 6 months)Managed cross-functional business development projects for TF1 Group's top management.Reporting to the Director of Strategy. Management.Main mission: implementation of local TF1 feed disconnection in Switzerland and the process for local commercialization of advertising space. Coordination of the opportunity analysis in conjunction with internal teams and reporting to the TF1 Group Executive Committee: business planning, legal aspects (content rights, regulatory authorities), technical solutions. Coordination of relations with external partners: management of tenders (local advertising agency and broadcast satellite) and negotiations with distributors. Definition, validation, and sharing of internal operational processes before launchResults: Achieved revenue through immediate valuation of local advertising space. Cost, deadline, and revenue targets exceeded in the first year.
- e-TF1Research OfficerTELECOMMUNICATIONSSeptember 2004 - March 2007 (2 years and 6 months)Product/user experience recommendations | TV audience monitoring and analysis / web analytics | Creation of sales pitches
Reviews
Recommendations
Be the first to recommend Mikhal
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's in Management ScienceUniversity Paris 9 Dauphine2002
- Specialized Master's in MediaESCP-EAP2003