Freelancer profile translated to English.

Description

Smart Dialog Marketing

I am Mike Schmidt and have been working at the intersection of marketing, communication, and organization for over 20 years. My focus is on dialog marketing. Print and digital.

What is important to me:

No activism. No unnecessary complexity.

I work clearly, structured, and with a realistic view of what is actually feasible in the day-to-day operations of a company.

This is how marketing is created that not only sounds good but also reliably works.

My background

I come from marketing, but not from a trend corner. My professional background combines classic customer communication, operational marketing implementation, content work, project management, and public relations. This is exactly how my current approach was developed: fewer scattered measures, more structure, more relevance, and more impact.

I am not interested in operating as many channels as possible simultaneously. I am interested in how communication is structured so that it is understandable, repeatable, and economically sensible.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

Scheessel (up to 50km)

Better Sells,
Marketing Manager / Project Manager Marketing and Communication
DIGITAL AND IT
May 2003 - Today (23 years and 1 month)
27383 Scheeßel, Germany
Holistic planning, coordination, and implementation of marketing and communication measures (digital and print)
Development, planning, and operational implementation of social media activities, including editorial planning and content coordination
Maintenance and editorial support of websites (CMS)
Conception and implementation of campaigns, promotions, and accompanying communication measures
Content planning for newsletters, web, presentations, and promotional formats
Organization, support, and follow-up of events and marketing projects
Coordination and management of external service providers and agencies
Ensuring consistent brand and CI-compliant communication across all channels
Dialogmarketing Content Marketing Public Relations Editorial Planning Project Management
Landkreis Rotenburg,
Specialist Public Relations
PUBLIC SECTOR
August 2024 - June 2025 (10 months)
Rotenburg, Lengede, NI, Germany
Temporary assignment in the public relations department of the Rotenburg Wümme district, with the following tasks:
Editorial support of web and online content
Creation of press releases and editorial texts
Support of the digital communication strategy
Coordination of public relations with specialist departments
Public Relations Content marketing Digitalization Web Marketing Customer Support
KH Elbe-Weser,
Specialist Marketing and Communication
PUBLIC SECTOR
January 2024 - June 2024 (5 months)
Zeven, 27404, Germany
Project work for the Elbe-Weser Guild Association with the following tasks:

Support and implementation of ongoing marketing and communication measures
Maintenance of digital content and editorial tasks
Collaboration with internal departments and external partners
Editorial support of web and online content
Monthly newsletter
Content marketing E-mail Marketing Editorial Planning Customer Care Websites