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Mike RinconesMR

Mike Rincones

Senior copywriter / Creative copywriter 🇪🇸🇺🇸

€220/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mike

Hello!

I'm Mike (yes, like Mike Wazowski from Monsters, Inc.), a 30-year-old Venezuelan copywriter who laughs a lot, a traveler, an unconditional Toy Story lover, and who, after 16 years in Madrid, is still mistaken for being from the Canary Islands, but I'm also very good people, which is always appreciated.

Among my many qualities, one is that I have extensive national and international experience in agencies such as Ogilvy Madrid, TBWA Madrid, McCann Bucharest, or Mediabrands Content Studio, and since we're introducing ourselves, I also adopted a silver lion named Brando in Cannes.

My "all-rounder" ability has been demonstrated in the conceptualization, ideation, and execution of all the campaigns I've worked on (conventional, social, content, and events), highlighting my exceptional teamwork skills, integral project leadership, as well as direct client sales of ideas. Obviously, all of this is backed by massive copy production that has earned me spots, commercials, banners, posts, manifestos, and programmatic ads; and many others that have ended up in the recycling bin.

Why am I your copywriter?

- Conceptualization is my religion and on- and off-line executions are my daily bread.

- I'm up for any brief, pitch, or whatever it takes. But above all, I have a chameleon-like ability to bring magic to any client (yes, briefs from a private clinic, Roche's innovation department, or a fertility clinic haven't resisted me).

- I live for social media, not just by posting summer stories from Cádiz "having a bad time," but because I understand ALL generations (from A to Z) and the trends of TikTok, X, and any social network that comes my way.

- But above all, because I adapt to any situation to bring it to fruition with the best results and with a lot of creativity.


Portfolio: cargocollective.com/mikerincones
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Conversational

Can work on-site
Madrid (up to 20km)

Experience

  • Mike Rincones
    Freelance Creative Copywriter
    March 2024 - Today (2 years and 5 months)
    Madrid, Spain

    - Collaboration with creative agencies and clients offering advice, analysis, conceptualization, development, and presentation of creative assets for their accounts (pitches, daily copy, support during peak workloads)
    Accounts: Star Channel, Andema, FELGBTI+, Guía Repsol,
  • DHM Comunicación
    Senior Creative Copywriter
    November 2023 - April 2024 (5 months)
    Madrid, Spain
    - Conceptualization, development, and presentation of advertising campaign actions. - Coordinated work across various national and international accounts (Abanca Seguros, GSK, Takeda, AkzoNobel, FirstStop, Gedeon & Richter, Zoetis...)
  • Mediabrands Content Studio
    Senior Creative Copywriter
    May 2022 - November 2023 (1 year and 6 months)
    Madrid, Spain
    - Conceptualization, development, and presentation of advertising campaign actions. - Coordinated work across various national and international accounts (Tourism of Andalusia, Atenpro, Chamber of Commerce, Decathlon, Tous, New Balance, Once, Primera Video, Renfe, Valor...)

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Education

  • MA Advertising Creativity
    Zinkproject School of Communication
    2017
    Master de Creatividad Publicitaria en el cual trabajamos con una dinámica de Duplas (Copy+ Director de Arte) y se desarrollan propuestas para clientes reales a partir de un briefing aportado. Nuestro trabajo final se basa en diseñar y maquetar nuestro portfolio, que servirá como nuestra presentación frente a las distintas agencias publicitarias.
  • Advertising and Public Relations
    Universidad Camilo José Cela
    2015

Skill set (36)

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