Freelancer profile translated to English.
Back to original languageAbout Mike
Looking for someone who doesn't just think about sales, but actively drives it? Then you've come to the right place.
I bring 16 years of B2B sales experience, including over a decade at Brown-Forman Germany in On-Trade sales for brands like Jack Daniel's, Gin Mare, and Botucal Rum. Acquisition, special acquisition, customer care, negotiation, sales promotion, and project budgeting were part of my daily business.
Since 2026, I have been running my own company (Brand: Biowein Iberia) with HKF Feine Dinge Handels UG (haftungsbeschränkt) & Co. KG, and I am fully responsible for sales, customer service, back office, and project management, in both B2B trade and direct end-customer business.
What sets me apart: I build lasting customer relationships, not just transactions that count.
What I can do for you:
- Sales & Acquisition, including Special Acquisition
- Customer Service & Account Management
- Back Office & Administrative Project Processing
- Project Management & Budgeting
On-site projects are also possible, within a radius of approximately 150 km around Hamburg at no extra charge, and across Europe upon agreement.
German
Native or bilingual
English
Conversational
Can work on-site
Hamburg (up to 50km)
Experience
- HKF Feine Dinge Handels UG (haftungsbeschränkt) & Co. KGOwnerMarch 2026 - Today (4 months)Friedrichskoog, SH, GermanyTrade, Sales and Platform Business (Brand: Biowein Iberia); Services and Brand Building (Brand: Biowein Iberia); Trade Fair and Exhibition Services; Travel, Events and Experience Formats; Accommodation and Space Utilization
- Brown-Forman Deutschland GmbHSales Representative On-TradeApril 2022 - March 2026 (3 years and 11 months)Brands: Jack Daniel´s, Gin Mare, Botucal, Woodford Reserve, Benriach and Glendronach el Jimador Tequilas, Herradura Tequilas, Chambord LiqueurSales activities and direct sales; Development and expansion of the brand portfolio; Acquisition, support and customer care; Implementation of B2B measures; Implementation of sales promotions into individual, customer-specific concepts; Brand building, brand selling and brand events; Project budgeting and processing; Preparation, evaluation and documentation, FGH support
- Brown-Forman Deutschland GmbHSales Representative On-Trade Focus Premium BrandsSeptember 2019 - April 2022 (2 years and 7 months)Hamburg, GermanyBrands: Woodford Reserve, Jack Daniel´s, Benriach 10 and Glendronach 12, Fords Gin, Finlandia Vodka, el Jimador Tequilas, Herradura Tequilas, Chambord LiqueurSales activities and direct sales; Development and expansion of the brand portfolio; Acquisition, support and customer care; Implementation of B2B measures; Implementation of sales promotions into individual, customer-specific concepts; Brand building, brand selling and brand events; Project budgeting and processing; Preparation, evaluation and documentation, FGH support
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Education
- Apprenticeship as a carpenterScholz Bau, Leipzig2000Ausbildung zum Zimmerer
- Secondary school leaving certificateGeschwister-Scholl Schule1997Schulabschluss Realschule
Certifications
- Technical Specialist / HWKChamber of Crafts Leipzig2006