Mike Lee Dang

Profitable Social Ads for DTC Premium Brands.

Performance Audits & Strategy Sparring | Clarity on Meta, TikTok, and Pinterest Marketing.

Activity:

Strategic responsibility for the development, setup, and scaling of paid social advertising systems for OAEYA Studios and its clients – with a focus on establishing high-performing, fully proprietary paid social growth infrastructures. End-to-end conception and implementation of full-funnel marketing architectures across Meta, TikTok, and other social platforms; this includes campaign structure, audience strategy, creative direction, and conversion-oriented funnel development. Responsibility for building and optimizing scalable lead generation systems, including the design of ad-to-landing page flows, consulting on tracking infrastructure (Meta Pixel, Conversion Events), and developing performance measurement frameworks to ensure consistent and qualified lead acquisition. Development of structured testing frameworks – including A/B testing methodologies for creatives, audiences, and placements – to continuously increase campaign efficiency and scalability. Strategic consulting and operational implementation in various client projects, focusing on identifying growth barriers, increasing campaign performance, and translating data-driven insights into actionable scaling strategies. Creation of data-driven performance analyses, dashboards, and reporting systems for informed decision-making, optimization of budget allocation, and ensuring long-term campaign profitability. Consulting and empowering clients in building internal competencies; this includes documenting campaign structures, processes, and best practices to enable independent management and scaling of advertising systems.

Lead Strategist for brands such as E.ON, Marc O'Polo, Dr. Hauschka, Deichmann, s.Oliver, dean&david, Eurokartensystem (Girocard).

Overall responsibility for the Social Platform Advertising division, including strategic development, scaling, and ensuring the profitability of the service area. Disciplinary management of a team of 8 employees, as well as functional leadership, training, and enablement of 100+ employees agency-wide. Responsibility for seven- to eight-figure media budgets, strategic client consulting, and further development of scalable processes, frameworks, and best practices. Execution of extensive internal onboarding and enablement programs to empower teams to successfully sell and implement social advertising solutions. + Scope of the Senior Social Platform Advertising Manager [described below]

Independent planning, implementation, and optimization of national and international paid social campaigns on Meta, TikTok, Pinterest, and LinkedIn. Development and management of holistic full-funnel strategies to increase brand awareness, performance, and revenue. Responsibility for eight-figure media budgets, including efficiency and scaling optimization. Creation of data-based reports and derivation of strategic recommendations. Execution of test & learn approaches, A/B tests, and brand lift studies. Conception and execution of workshops, as well as professional guidance and mentoring of junior managers. + Scope of the Social Platform Advertising Manager [described below]