Mikel Arellano

I have developed an online flamenco clothing store that has been on the market for over 7 years with a very high sales volume.

The entire positioning strategy has been based on organic SEO, without paid campaigns, optimizing every detail within the store's structure. As a result, the website has achieved high performance on Google, with over 15.6 thousand clicks and 407 thousand impressions in the last three months, an average CTR of 3.8%, and an average position of 14.1.

The store is integrated with Facebook and Instagram, features discount automation, and a shipping management system optimized with Correos (Spanish postal service), allowing automatic label generation within the platform without leaving the store. Additionally, it has a DirWebBobster caching system and automatic CDN with Cloudflare, achieving very high PageSpeed scores.

Regarding WooCommerce management, the store has an automatic invoicing system that generates simplified invoices for each order.

It also incorporates an automatic returns system, allowing customers to request returns from their account easily, with an integrated chat system for communication between administrators and customers.

Furthermore, it has a powerful order export system that allows exporting any type of order data for accounting purposes.

I have developed the web platform for Buniel Reservas, a system for the Buniel City Council that manages access and reservations for its municipal gym.

This platform allows users to pay an annual membership fee, which is essential to access the reservation area. The membership is valid for a full year, and until the payment is made, access to the reservation area remains blocked.

Once a user becomes a member and has an active membership, they can access an online reservation area, where they book sessions directly from the platform. With each reservation, the system sends a unique and specific code that is entered into the numerical keypad of the gym's door, thus allowing access when no staff is present.

Additionally, the platform features an automatic invoicing system that efficiently manages user fees and payments. All of this is designed to work smoothly and optimized on mobile devices, offering users a simple and accessible experience at any time.

I have developed an online psychology platform for a client who offers individual therapy services and implements complete courses.

The courses can include video, audio, live sessions, Zoom, Google Meet, quizzes, and assignments.

It also allows managing students, monitoring their progress, and seeing how many have advanced through the different content modules.

All course purchases are automated with invoicing, integrated with bank POS systems, and configured with WooCommerce. Furthermore, it allows registering other psychologists, functioning as a marketplace where the owner takes a commission for each course sold.

In terms of security, it implements all recommended WordPress practices and is highly optimized for SEO in terms of optimization and performance.