Freelancer profile translated to English.
Back to original languageAbout Mikail
Hello!
Are you looking for an expert Google Ads freelance consultant in lead acquisition and growth marketing to boost your growth? I can help you to:
- Design and optimize your Search & Display campaigns (Google Ads, LinkedIn Ads)
- Deploy A/B tests and iterate quickly on your landing pages
- Automate lead nurturing and scoring with HubSpot and Zapier
- Implement clear reporting and real-time KPI tracking (GA4, Data Studio)
My added value
- Results-oriented: reduce your cost per lead (CPL) and increase conversion rates
- Lean & AARRR approach: prioritize the most impactful actions using ICE Scoring
- Total transparency: permanent access to your dashboards and regular sharing of insights
- Technical versatility: Google Tag Manager, basic SQL, automation scripts
Types of projects managed
- Creation and redesign of high-converting landing pages
- Launch and optimization of multi-channel Ads campaigns
- Automation of email workflows and nurturing sequences
- Implementation of BI dashboards and KPI tracking
Want to boost your lead generation and scale your marketing processes?
Contact me now for a free diagnosis of your digital levers!
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Lille (up to 50km), Toulouse (up to 50km)
Experience
- CASINO DRIVEHEAD OF PAID MEDIA ACQUISITIONRETAIL (LARGE RETAILERS)May 2022 - July 2025 (3 years and 2 months)Saint-Étienne, France• Traffic acquisition on online grocery websites and apps: Casino.fr, Casino Drive & Delivery App• Definition and deployment of paid traffic acquisition strategy (SEA, Affiliation, SMA, Display, Native)• Campaign management and media budget control (€2M) / Implementation of acquisition media plans• Reporting and performance analysis / Implementation of Tag Management solutions
- AGENCE ULTRAMEDIAACQUISITION AND WEBMARKETING CONSULTANTDIGITAL AND ITSeptember 2018 - May 2022 (3 years and 8 months)Lyon, France• Definition and deployment of acquisition and promotion strategy (SEO, SEA, Social Ads, Native ads, Display...)• Implementation of media plans / Media budget control and management (€500k/year) / Creation and monitoring of acquisition campaigns• Implementation of Data analytics solutions / Performance analysis and reporting / Recommendations and optimization actions• Clients: Swiss Life / Pfizer / U enseigne / Bristol Myers Squibb / Essilor/
- DEGUISETOI.FRE-COMMERCE MANAGERE-COMMERCEJanuary 2018 - July 2018 (6 months)Fallavier, France• Commercial promotion of the Deguisetoi.fr website: €14M annual revenue and development of the operations plan, catalog of over 25,000 product references• User experience optimization and project monitoring: improvement of the internal search engine (layer and auto-completion)• Management of a team of 5 people
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Education
- MASTER IN COMMERCIAL STRATEGY MANAGEMENTIDRAC2014MASTER MANAGER STRATEGIE COMMERCIALE
- BACHELOR'S DEGREE IN MANAGEMENT AND CUSTOMER RELATIONSHIP MANAGEMENTIUT2010LICENCE MANAGEMENT ET GESTION RELATION CLIENT
Certifications
- Growth MarketingMantra2025
- Piano AnalyticsPiano2024