Freelancer profile translated to English.

Description

I address VSEs, SMEs, entrepreneurs, and associations. By choosing my services, you benefit from a complete and effectiveSEO(Search Engine Optimization) strategy to **improve your website's visibility and ranking**.

Analysis and keyword research

I identify the search terms your clients and prospects use in your market. Using tools like Ahrefs or Semrush, I list relevant keywords and their seasonality to effectively target your audience.

Page optimization

- Titles and meta descriptions

- Optimized H1, H2, H3... tags

- Quality content, naturally integrating your keywords

- URL optimization

- Image and alt tag optimization

Content creation to attract and retain visitors

- Blog articles

- Product pages with detailed descriptions

- Case studies and testimonials to strengthen your credibility.

Netlinking (backlinks) to strengthen your site's authority

- Guest blogging to obtain backlinks.

- Directories and forums

- Establishing partnerships to get mentions and links to your site

Technical optimization

- Loading speed (page speed)

- Mobile-friendly: ensuring your site is fully responsive

- Creation of a clear and easy-to-navigate site structure.

- Implementation of SSL certificates to secure your site.

- Identification and resolution of 30x (redirects), 40x (like not found pages (404)), and 50x (server errors) errors

SEA and SMA online advertising

- SEA (Search Engine Advertising) paid ads on search engines

- SMA (Search Media Advertising) advertising campaigns targeting social media

Monitoring and analysis

- Keyword position tracking

- Traffic analysis

- Problem detection

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Châteaubourg (up to 50km), Rennes (up to 50km), Vitré (up to 50km), Châteaugiron (up to 50km), Fougères (up to 50km)

Mikaël Le Rest EI
SEO & GEO Consultant | Website Creation | Trainer
CONSULTING AND AUDITS
January 2025 - Today (1 year and 7 months)
Châteaubourg, France
I work with artisans, VSEs/SMEs, and self-employed individuals to improve their online visibility, particularly through their website.

My areas of expertise cover several fields, from digital to communication (business cards, logos, graphic identity, flyers...) and digital marketing:
Web development integration and basics (HTML, CSS, JavaScript, PHP).
Web design, ergonomics, and content optimization.
SEO, digital marketing, and visibility strategy.
Creation of visual content (print and digital) and management of the graphic chain.
Web writing and copywriting techniques.
Support in content organization, visual consistency, and digital best practices.
Training for adults (web marketing, SEO, GA4...)
Search Engine Optimization (SEO) Wordpress SEO Web Writing KPI Monitoring E-commerce
Palamatic Process
Web Marketing Manager
MECHANICAL ENGINEERING
August 2024 - April 2025 (8 months)
Brécé, France
Period August 2024 to January 2025: SEO, GEO, content writing (copywriting), and Drupal integration.
Site audits and * Semantic cocoon research, keywords, and long-tail keywords
UX/UI improvement (adding CTAs, integrating brand identity...)
Correction of 30x, 40x, and 50x errors
Corrections of various tags (alt, meta descriptions...).
Image optimization and loading speed improvement
Writing informative content, blogs, and case studies to establish brand expertise
Translation and adaptation of content for different countries (USA, Canada Fr & Eng, global English, global Spanish, Brazilian Portuguese, and Dutch)
Optimization of summary pages (clusters)
Writing product descriptions
Optimization of H1, H2, H3... titles
Internal linking

Period January 2025 to April 2025: SEO, WP Divi development, and integration.
Audit of the group's subsidiary site (no site name indicated for discretion)
Optimization of H1, H2, H3... titles
Corrections of various tags (alt, meta descriptions...)
Collaboration on website redesign (HTML, CSS, JS, and PHP)
SEO Web Writing Wordpress Divi Web Integration Drupal
Vélozen
Traffic Manager
E-COMMERCE
March 2024 - July 2024 (4 months)
Lorient, France
SEO, content writing (copywriting), and Prestashop integration (remote).
Site audit * Semantic cocoon research, keywords, and long-tail keywords.
Corrections of various tags (alt, meta descriptions...)
Optimization of Hn titles
UX/UI improvement (adding CTAs)
Correction of 30x, 40x, and 50x errors
Image optimization and loading speed improvement
Writing informative content, blogs, and case studies to establish brand expertise
Writing product descriptions
Internal linking
Performance monitoring and reporting
SEO Audit SEO Writing Product Sheet Writing Copywriting SEMrush