Freelancer profile translated to English.

Description

With over 10 years of experience in marketing, product development, digital strategy, and growth, I support companies (from startups to large corporations) in their structuring, acceleration, and transformation challenges.

**My background has allowed me to be involved in the entire value creation cycle**: from strategy to operational execution, from product development to its commercialization.

Since 2018, I have been co-founder of Belledonne Paris,a premium sneaker brand. Initially launched as a DNVB, we pivoted to an omnichannel model with strong wholesale development in Asia.

As CEO, I structured and managed operations (finance, logistics, marketing, sales) and led a €1M fundraising round from a fund and business angels.

Between 2014 and 2020, I worked within the SEB Group, a world leader in small domestic appliances.

I started my career as a Product Manager, where I contributed to the development of new ironing solutions.

I then moved to the market side in Italy, where I was Marketing Manager for the Moulinex brand, which we completely repositioned with a premiumization strategy.

💡 How I can support you

I act as a strategic sparring partner or on an operational mission to:

• Structure your revenue streams

• Align marketing, sales, customer relations & operations

• Deploy growth strategies & manage performance

🎯 Areas of Expertise

1 / Marketing & Go-to-Market

• Part-time CMO – Positioning – Branding – Acquisition SEO/SEA/CRM

2/ Strategy & Growth (CRO)

• Business Plan – Business Development – Performance Management – Data & KPIs

📬 Ready to chat?

Are you a growing startup, an ambitious SME, or a transforming mid-cap company? Let's discuss your challenges and see how I can help you achieve your goals.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km), Lyon (up to 10km), Marseille (up to 10km), Paris (up to 10km)

Belledonne Paris
Co-founder & CEO
FASHION AND COSMETICS
September 2018 - Today (7 years and 9 months)
Creation of a premium sneaker brand in a D2C model Structuring of the business model and transition to international omnichannel (with a focus on Asia) Management of marketing, sales, financial, and operational strategy €1M fundraising from a VC fund and business angels
Groupe SEB SAS
Marketing Manager Italy
January 2018 - January 2020 (2 years)
Milan, Italy
Definition and execution of the marketing strategy to revitalize the Moulinex brand Complete overhaul of the product offering and premium repositioning Contribution to Moulinex's return to the top brands in the Italian market
Groupe SEB SAS
International Product Manager
September 2014 - January 2018 (3 years and 4 months)
Lyon, France
Development of a new product category from A to Z
Development of the marketing plan, product roadmap, and launch strategy

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Grande Ecole Program
Grenoble Ecole of Management
2013
Master of International Business
Grenoble Ecole of Management
2012
Master in International Business

Strategy Consultant

Mikael Leo

CMO | CRO | Expert Marketing, Strategy & Growth

About Mikael

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