Freelancer profile translated to English.

Description

Hello,

I help companies implement their full-funnel digital strategy: awareness, acquisition, retargeting, and loyalty.

8 years of experience in digital agencies and client-side.

Expert in SEA (Google Ads) & SMA (Facebook Ads), in traffic generation and new customer acquisition with an ROI-focused objective.

Experience in team management.

🎯 What is your objective?

- Increase brand awareness?

- Acquire new leads?

- Increase qualified traffic to your site?

- Boost your revenue?

Let's discuss and implement the media strategy best suited to your needs!

🤝 How can I assist you?

- Media audit implementation

- Tracking setup / Tracking creation via GTM (Google Tag Manager)

- Google Ads and Facebook Ads account setup

- Technical and editorial campaign setup: Google Search, Google Display, Shopping, Youtube, Facebook Ads, Instagram Ads, Snapchat Ads, and TikTok Ads

- Campaign and lever optimization based on performance

- Results analysis, reporting, and strategic recommendations

- Dashboard creation for performance tracking via Looker Studio (Google Data Studio)

- Media Plan recommendation and orchestration

🛠 What tools is my expertise in?

- SEA: Google Ads | Microsoft Bing | SA360

- Display: GDN | DV360

- App install tools: UAC | Apple Search Ads

- Google Ads Editor | Microsoft Advertising Editor

- Web Analytics: Google Analytics | AT Internet | AppsFlyer

- Data Viz: Looker Studio (Data Studio) | Tableau

- Office Suite: Excel | PPT

🎓 I also provide training (Google Ads & Meta Ads) and coaching for companies.

Feel free to contact me to discuss your needs and objectives!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Greenweez
Freelance SEA & SMA Consultant
E-COMMERCE
July 2024 - Today (1 year and 11 months)
Annecy, France
SEA & SMA Audit
Operational management of Google Ads account: monthly budget between €100k and €150k
Meta Ads support
Tracking
Creation of a data visualization solution with Looker Studio
Google AdWords Tracking Google Analytics Meta Ads
Havas
Freelance SEA & SMA Consultant
E-COMMERCE
April 2024 - Today (2 years and 2 months)
• Operational management of SEA & SMA campaigns: Optic 2000 and Bugali
• Reporting, analysis, and recommendations
• Budget monitoring
• Creation of a data visualization solution with Looker Studio
GroupM - France
Freelance eRetail Media Consultant
E-COMMERCE
October 2023 - March 2024 (6 months)
Paris, France
GroupM Commerce is the strategic consulting entity of GroupM (WPP), dedicated to developing the omnichannel business of the group's clients.

• Definition and implementation of the Onsite eRetail Media plan for Danone & Coca-Cola: Sponsored Products, Commerce Display, Couponing & Promogaming.
• Management of relationships with media agencies: ConsoRégie, Unlimitail, Infinity, Valiuz, Lucky Cart...
• Analysis of campaign results, reporting, and strategic recommendations.
• Evaluation of brands' activity and performance on Drive e-commerce sites (availability, stockouts, assortment, promotions, share of voice) via Data Impact and Datagram.
• Monitoring and integration of new eRetail media & eCommerce players
• Design of the Onsite eRetail Media plan for Danone & Coca-Cola for the Paris 2024 Olympic Games

Clients:
• Danone
• Coca-Cola