Freelancer profile translated to English.
Back to original languageAbout Miharitiana
Passionate about the digital world and specialized in online acquisition, I help companies optimize their visibility and profitability through Google Ads.
In parallel, I am a Google Ads trainer in schools and companies. I help professionals and students develop their skills and master the levers of online advertising, with a pedagogical and results-oriented approach.
Whether you want to delegate the management of your campaigns or improve your skills in webmarketing levers: SEA, SEO, Display; Affiliation, Retargeting, I will support you with a tailor-made approach adapted to your objectives.
👉 Contact me to discuss your project!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- KinesportAcquisition ManagerEDUCATION AND E-LEARNINGApril 2024 - December 2024 (9 months)- Definition and implementation of marketing campaigns on Google Ads- Management of relationships with agencies- Performance analysis using key KPIs (CPL, ROI, conversion rate)
- Carrefour_SpectaclesDigital Project Manager / Traffic ManagerRETAIL (LARGE RETAILERS)April 2019 - August 2021 (2 years and 5 months)Paris, FranceSEA: adherence to the allocated budget and maintenance of the target cost per ticket throughout the yearPartner: negotiation and recruitment of an affinity website with a cost-per-ticket remunerationMobile application: deployment of the new version
- Marketing StudioCo-Founder & Account DirectorE-COMMERCEAugust 2017 - February 2019 (1 year and 6 months)Paris, FranceAffiliation: budget savings following the implementation of an attribution tool and recommendations on publisher sites to recruitSales: signing with several clients at trade shows Big Boss, Marketing Meetings, E-commerce ParisAcquisition budget: thanks to the savings made, activation of new partners to generate more sales and revenue
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Education
- Executive Master in Digital Project ManagementVisiplus2023Droit de l'internet & RGPD DPO : gérer efficacement la protection des données Optimiser sa gestion du temps et son organisation personnelle Gestion de Projet Web Rédiger un cahier des charges pour un projet digital Méthodes agiles : accélérer ses projets et tenir ses délais Gérer des outils collaboratifs Piloter une refonte de site Web Gestion budgétaire pour managers Les bases techniques du Web pour non-techniciens Bien intégrer le digital à sa stratégie communication plurimédia Concevoir et Piloter un Plan Marketing Online Concevoir et manager un projet Conduite de projet entrepreneurial Marketing digital - Webmarketing Création & animation d'un Blog Professionnel avec WordPress Réseaux Sociaux Niveau Avancé Google Ads Niveau Avancé Référencement Naturel Niveau Avancé Email marketing Techniques de négociation commerciale Méthodes et Outils de Gestion pour Managers Piloter la politique d’investissement en entreprise Elaborer un business plan Amorçage et croissance de l’activité Mesurer le ROI de ses actions online/offline Tableaux de Bord et KPIs Appliqués au Web Marketing Google Analytics Leadership et Management Mettre son leadership au service d’équipes, d’objectifs et de projets Animer et encadrer une équipe Nouvelles tendances du management Gérer la performance des collaborateurs Définir et mettre en œuvre une stratégie de recrutement Recruter grâce aux réseaux sociaux Gérer la diversité des situations de négociation en environnement professionnel Communiquer en mode projet Management transversal Marketing et Management
- MBA Marketing and CommerceESG2009