Miguel Yáñez

From the client's side first and from agencies and consultancies later, I have been helping brands (entrepreneurs, companies, NGOs, political parties...), to be stronger for more than 20 years. Working side by side with those responsible and/or the general management.

Speaker and advisor/counselor/coach, I get involved in each project to the fullest and a little more.

From intuition, experience and research, I help you not to be wrong. Whether you are launching your project or have already launched it. What for? For:

1- Know what your customers think of your brand/product/service

2- Better focus the business

3- Work the purpose

4- Find your brand promise by defining the relevant difference

5- Better adjust the marketing mix (product, service, channel, price)

6- Communicate more effectively

In order not to be wrong about the value proposition

To better differentiate yourself from your competitors

To seduce your customers