Description

Most companies don’t fail because of strategy — they fail because execution breaks down.

I work with CEOs and leadership teams of SMEs and scale-ups to align strategy, operations and execution, turning ambition into measurable growth.

With 30+ years of executive experience across Europe and Latin America, I bring a CEO-level perspective to business challenges, combining strategic clarity with hands-on execution.

I typically support companies in:

• Growth strategy and scaling

• Operational alignment and execution

• Business transformation

• Revenue acceleration and profitability improvement

• Strategic decision-making at leadership level

My approach (Nexentia – Red Core Thread®) ensures that strategy is not just defined, but effectively executed across the organization.

Typical outcomes:

✔ Acceleration of growth (20–40%)

✔ Improved EBITDA and operational efficiency

✔ Clear and actionable execution roadmap

If you are navigating growth, complexity or transformation, I’d be happy to exchange perspectives.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Italian
Fluent
Portuguese
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km), Madrid (up to 50km)

Nexentia
Managing partner
January 2026 - Today (5 months)
Barcelona, Spain
Founder of Nexentia Consulting, a strategic advisory firm focused on helping SMEs and scale-ups accelerate growth by aligning vision, decision and execution.

Core focus areas:
• Strategic growth and scaling
• Operational excellence
• Business transformation
• Executive advisory (CEO/Board level)

Nexentia’s methodology (Red Core Thread®) integrates strategy, operations, finance, marketing and people into a single execution-driven framework.

Typical engagements include:
• Strategic diagnosis (360º)
• Growth acceleration plans
• Execution support (Fractional COO model)
Estrategia empresarial Planificación estratégica proyectos por area funcional Vision global planes estratégicos y su ejecución
Permobil (Investor Group AB)
General Manager Spain
January 2021 - December 2025 (5 years)
Barcelona, Spain
• • Established and scaled the Spanish subsidiary from inception, designing the full business structure (commercial, operations, finance, clinical, and technical service).
• • Transitioned from a pure B2B to a hybrid B2B/B2C business model, improving profitability and customer reach.
• • Achieved EBIT-positive results six months ahead of plan, with +34% revenue growth YoY and contribution margin improvements.
• • Forecasted sixfold revenue growth (to €30M) within five years through strategic acquisitions and market consolidation.
Spinreact (Toyobo Group)
Deputy General Manager
March 2019 - November 2020 (1 year and 8 months)
Girona, Spain
• • Drove the company's expansion and cultural integration within Toyobo's global framework.
• • Implemented a lean organizational restructuring and digital transformation roadmap.
• • Increased profitability by 15% in the first year, achieving YoY revenue growth of 11%.
• • Defined new Purpose, Vision, and Values, establishing a modern management culture aligned with the company's 10-year strategic plan.