Freelancer profile translated to English.
Back to original languageAbout Miguel Ángel
📍My work keys
💡 UX/CX + DATA ANALYSIS + STRATEGY + INNOVATION + CONTENT CREATION + OPTIMIZATION
🔥GROWTH AND LOYALTY🔥
- I consider myself a lover of learning, education, marketing, and innovation.
- Experience as a teacher in topics of Sustainability, Digital Strategy, and Social Media. Currently, I work in the digital marketing world (SEO, SEM, Facebook Ads, Storytelling, event management and development, Branding, Marketing Plan, Automation, and Growth hacking) and UX-UI, also developing personal and professional projects as a Community Manager and Growth.
- I seek to help brands and companies that want to connect with their audience by providing valuable content to the user. This, along with optimizing the entire user sales process, detecting trends, constant monitoring, and searching for relevant and creative content, are my foundations for multiplying the objectives set in each project.
English
Conversational
Spanish
Native or bilingual
Can work on-site
Zaragoza (up to 50km)
Experience
- Miguel Ángel TobajasDigital Strategy and Social Media TeacherSeptember 2020 - Today (5 years and 9 months)Development of digital strategies and optimization for projects and brands, applying growth hacking techniques: •National Pastry Shop (increase in sales by 220%) Development of social media course and teaching: 1. Brand strategy (360° experience) 2. Social Media Selection (trends and opportunities) 3. Social Media Strategy (competition, scheduling, social listening, engagement, crisis plan) 4. Optimize Social Media Profile and Inspiration 5. Content, publication, and management (copy, content, positioning, hacks, mobile editing, and management) 6. Metrics and analysis 7. Common mistakes
- ThePowerMBAPower AmbassadorFebruary 2020 - Today (6 years and 4 months)Zaragoza, Aragón, EspañaAmbassador of ThePowerMBA community in Zaragoza, generating synergies and connections
- As de Picas BarbershopCommunity Manager for Local CommerceOctober 2019 - December 2020 (1 year and 2 months)Zaragoza, EspañaMarketing plan and redesign of local brand, Google My Business brand positioning, creation and management of content on Facebook and Instagram at a local level, developing direct marketing actions and collaborations with local businesses with cross-selling possibilities.
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Education
- ThePowerDigitalMarketingThePowerMBA2020ThePowerDigitalMarketing es un máster a crear y liderar la estrategia de marketing digital adecuada para tu empresa desde una perspectiva amplia y diversa, con los siguientes contenidos: •Los clientes y el mercado objetivo •Cómo crear propuestas de valor ganadoras •Vencer a tu competencia •Aprende a vender online •Motores de crecimiento •El marketing en las organizaciones •Agencias •Canales de distribución •Visión estratégica •Branding y atracción •Conversión •Captación y nurturing de leads •Fidelización y retención •Recomendación y viralización •SEO •Facebook & Instagram Ads •Google ads •Social media •Growth hacking •Marketing de influencers •Analítica •Power CMO •Trabajar con agencias •Aspectos legales •Modelos de Funnels
- Future Leaders - Business ExpertThePowerMBA2020FutureLeaders es el programa de negocios creado por ThePowerMBA para formar a la siguiente generación de directivos y emprendedores de éxito. Un programa que otorga todo el conocimiento de ThePowerMBA, y permite a sus alumnos obtener una visión global de negocio que dará una ventaja competitiva a todos los jóvenes que lo cursen, por su metodología práctica y aplicada al mundo real y digital. FutureLeaders es un programa de acceso limitado, los alumnos deben superar un proceso de selección preparado para detectar a los perfiles con mayor motivación, actitud y ambición por conseguir liderar organizaciones, equipos y proyectos.
Certifications
- Growth HackingMiríadax2020
- Growth Hacking CourseGrowth Hacking Course2020