Freelancer profile translated to English.

Description

Fractional CMO & Growth | Expert in User Acquisition | Affiliate Marketing | Expert Expansion Spain

Why entrust me with your growth engine?

Scaling from Series A to Series B is a systems architecture challenge, not just a budget one. In a market where the cost of capital is high, I build automated, data-driven acquisition infrastructures designed to protect your margins.

Originally from Spain and with 10 years of experience in Paris, Amsterdam, and Madrid, I serve as a strategic bridge for tech startups looking to dominate the France-Spain axis. I combine the strategic vision of a CMO with the rigor of an engineer in solving complex problems.

🛠 My Impact in Numbers (Track Record)

CAC Reduction: -16% on a multimillion-euro budget through the redesign of attribution models and AI.
Revenue Generation: +€2.35M in additional revenue in one year.
Massive Scale: +3,500,000 leads generated per year at Toluna (CAC <€3).
Cross-border Expansion: Launch of 3 markets (FR, IT, ES) with a localized playbook.

🚀 Your challenges, my solutions:

Native Expert: Your gateway to the Spanish market.
Localized GTM: Cultural and operational adaptation of your global strategy to succeed in Spain.
Cost Optimization: Utilization of local structures to maximize profitability.
Affiliate Marketing & Lead Generation.

🎯 Ideal Mission Profile

I collaborate with Heads of Marketing, VCs, and Growth leaders seeking senior expertise without the bureaucracy of a full-time contract.

Format: Fractional (1-2 days/week) or Strategic Advisory.
Languages: Spanish (Native), French (C1), English (C1).

🤝 Let's work together

If your acquisition cost is hindering your move to the next level, let's talk. I'm not looking to occupy a seat, I'm looking to unlock your growth.

Languages

French
Fluent
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Toluna
Global Director of User Acquisition
E-COMMERCE
July 2023 - Today (3 years and 1 month)
Spain
Strategic leadership of an international team of marketing professionals operating in 50 global markets. Management and optimization of a multimillion-euro budget, ensuring maximum ROI on complex digital campaigns. Design of the global acquisition roadmap, integrating advanced data analysis for executive decision-making.
Internationalization Web Marketing Strategy
qlip
Growth Manager
December 2022 - June 2023 (6 months)
Paris, France
Strategic number 1 hire for the startup, responsible for designing the growth infrastructure (Zero-to-One). Accelerated user base from 0 to 100 qualified leads per week through activation strategies and conversion funnel optimization. Implemented Growth methodologies applied to SaaS products to accelerate acquisition and product adoption.
Campings.com
Country Manager
January 2021 - December 2022 (1 year and 11 months)
Paris, France
Responsible for the entire profit and loss (P&L) for Southern Europe, leading the Go-to-Market strategy in Spain and Italy. Generated €2.35M in revenue in the Spanish market in the first year; €2.45M in the second year with a 16% reduction in investment. Successful launch of the Italian market, achieving €754k in revenue in the first year of operation. Management of multidisciplinary teams and supervision of a high-volume call center (300+ calls daily).