Freelancer profile translated to English.

Description

Fractional CMO & Growth | User Acquisition Expert | Affiliate Marketing | Expansion Expert in France and Spain

Moving from a Series A to a Series B is a challenge of system architecture, product-market fit, and vision. With +10 years of experience in Paris, Amsterdam, and Madrid, I act as a facilitator for startups or established digital companies looking to improve their processes and KPIs.

I combine the strategic vision of a CMO with the rigor of an expert in complex problem-solving (Master's in Complex Problem Solving).

🛠 My Impact in Numbers (Track Record)

CAC Reduction: -16% on a multi-million euro budget by redesigning incentive models.
Expert in large-scale lead generation: +3,500,000 leads generated per year at Toluna (CAC <€3).
Cross-border expansion: Launch of new markets at Campings.com (Travel sector) achieving sales of over €2.3m in the first year.

I collaborate with marketing managers, VCs, and Growth leaders seeking senior expertise without the bureaucracy of a full-time contract.

**Format**:

Fractional (1-2 days/week) or operational/advisory (remote).

Languages: Spanish (Native), French (C2), English (C2).

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Toluna
Global Director of User Acquisition
CONSULTING AND AUDITS
July 2023 - Today (3 years and 1 month)
Madrid, Spain
Leading a global team of 8 marketing professionals across 50 markets.
Managing a multi-million euro budget to scale user acquisition initiatives.
Directing the strategy and execution of international digital marketing campaigns.
Digital Strategy Affiliate Marketing Google Ads Lead Generation
Qlip.ai
Growth Marketing Manager
SOFTWARE PUBLISHING
December 2022 - June 2023 (6 months)
Paris, France
First employee at an AI SaaS startup focused on video and podcast repurposing.
Growing the user base from zero to 100 highly segmented users per week, working on activation and product adoption strategy.
Laying the foundation for scalable growth through data analysis and funnel optimization.
Digital Strategy Fractional CMO Lead Generation CRM Meta Ads
Campings.com
Country Manager Spain & Italy
TRAVEL AND TOURISM
January 2021 - December 2022 (1 year and 11 months)
Paris, France
Leading go-to-market strategies for Spain and Italy, including P&L responsibility.
Generating €2.35M in sales in Spain in 2022, with a 16% reduction in marketing spend compared to the previous year.
Launching the Italian market, achieving €754,000 in revenue in the first year.
Overseeing the P&G account, managing a team of 4 people and outsourcing a call center with over 300 daily calls during peak season.
Internationalization Digital Strategy PPC CRM Lead Generation