Freelancer profile translated to English.

Description

I am one of the few experts worldwide with high-level experience in almost all phases of the automotive lifecycle: from its conception in design studies, through physical and digital development, testing in confidential facilities, R&D in private and governmental environments, to commercial management from a brand's headquarters and motorsport. My comprehensive approach allows me to connect these areas strategically, avoiding critical errors and maximizing business performance and profitability.

My story began by leading the Shevret automotive design initiative and advising low-volume manufacturers, collaborating with influential figures like Giotto Bizzarrini, Enzo Ferrari's right-hand man. Subsequently, I led key automotive projects, from the development of the Nissan Micra (€400M, 230 engineers) as Project Manager at Nissan Europe, to the commercial management of 230 dealerships at Audi Spain.

I also led the transfer of aerospace technologies from NASA and ESA to companies like SpaceX and Blue Origin, at Deimos Space. As the youngest director of a FIA Grade 1 circuit, I managed the largest motorsport complex in Spain, developed connected vehicle labs, designed technological facilities, and organized world-class events like MotoGP, WSBK, and Le Mans Series.

Author of "Master the Automotive Business: Complete Guide to Strategy and Car Design."

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Jerez de la Frontera (up to 50km), Málaga (up to 100km)

MotorLand Aragón
General Manager
AUTOMOBILE
August 2022 - February 2024 (1 year and 6 months)
As General Manager of MotorLand Aragón, I led the largest motorsport complex in Spain (and 2nd in Europe) with 350 hectares dedicated to motorsport, technology, and innovation.

Under my management, we achieved a record track sales in 2023 and secured full sales for 2024 before the year began, attracting over 18,000 drivers annually. Additionally, we developed VIP services, multiple circuits, restaurants, and helipads.

In innovation, I led strategic projects such as the first 5G SA connected vehicle lab in Spain (+€10M) and established key alliances with OEMs and Tier1s for vehicle development (+€200k/contract, agreements up to €8M/year). I was also a member of Future: Fast Forward, driving mobility electrification in Spain (€10 billion investment).

I coordinated a team of 90 people and managed over 1,100 hires for major events like MotoGP, which mobilizes 5,600 people and reaches 300M viewers. With over 400 track days and annual events, I ensured flawless execution.

As the youngest director of a world championship circuit and one of the 18 senior management contracts of the Government of Aragon, I positioned MotorLand Aragón as the 2nd circuit with the greatest global impact and the 1st in Europe.
Deimos
Product Manager - Space Flight Systems
January 2022 - December 2022 (11 months)
Within the Flight Systems Department, I led the development of cutting-edge commercial space products, successfully navigating the $423.8 billion space market. My role extended to defending business plans with the European Space Agency (ESA).

A fundamental part involved translating technologies from top-tier space missions, such as planetary landing, interplanetary flights, or asteroid protection, previously developed by Deimos for NASA and ESA missions, into the foundation for creating pioneering commercial products.

This innovative approach targeted "New Space" companies, positioning in emerging fields like space tourism, asteroid mining, and in-space manufacturing.

I played a key role in developing commercial plans for satellites, constellations, and mission design services, aligning technology with the demands of the private space industry.

I actively facilitated the transfer of innovative space technologies to various sectors within the Elecnor Group and its associates.
Audi España
Business Consultant
AUTOMOBILE
February 2019 - Today (7 years and 4 months)
Barcelona, Spain
Business Consultant at Audi Spain (Volkswagen Group Spain Distribution)

Market research, Development of the business strategy and commercial plan for Audi Spain in the after-sales area, at a national level and for the entire dealership network.

Business Intelligence (BI) with SAP Business Object and Excel (VBA, Pivot Tables). Continuous improvement of business processes and core process design.