Freelancer profile translated to English.
Back to original languageAbout Mickael
Hello,
With over 10 years of experience in strategic management positions (E-commerce, digital, business creation, traffic acquisition, transition management), I carry out 360 digital strategy and transition strategy missions for companies changing their model (overhaul, repositioning, acquisition...) or in difficulty. Do not hesitate to contact me.
See you soon,
Mickael
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Catalan
Basic
Can work on-site
Barcelone (up to 50km)
Experience
- Mickael VillardDigital Strategy and Transition Management ConsultingSeptember 2022 - Today (3 years and 9 months)France
- Founder of a company in climate change training (rivaje)
- Consulting for companies on their digital strategy (acquisition, UX, conversion…)
- Post-audit performance monitoring & short and long-term project management
- Transition Management
- DCM JennyferE-commerce DirectorFebruary 2019 - April 2022 (3 years and 2 months)Clichy, France• Management of the E-commerce P&L France, annual budget & activity reporting• Traffic Acquisition (complete restructuring of all levers)• Onsite Merchandising + UX/UI optimization (Global front/back site redesign) + regular A/B tests• Digital projects & TMA management + developers• E-commerce logistics management & warehouse coordination• E-commerce and web designer team management (10 people)• Intrapreneurship: Creation of an innovative app
- My Jolie candleE-commerce ManagerOctober 2018 - February 2019 (4 months)Île-de-France, FranceE-commerce• Forecast Budgets and P&L 2019/2020• Supervision of all acquisition + CRM• Automated CMS & operational reporting• UX/UI improvement + A/B Tests Communication & brand awareness• Implementation of communication strategy & international influencer budget• Supervision of all Italy & Spain operations• Inter-market opening strategy
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Education
- WebmarketingNEOMA Business School2016Webmarketing
- Preparatory class, economic and commercialLycée Notre-Dame de La Merci (Montpellier)2012Classe préparatoire, économique et commerciale