Freelancer profile translated to English.
Back to original languageAbout Mickaël
Digital marketing consultant, I support companies on client acquisition challenges with an ROI-focused approach: digital strategy, advertising campaigns, and training in digital tools and techniques.
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Groupe6TMDigital Marketing Consultant | Client AcquisitionPUBLISHINGNovember 2023 - January 2024 (3 months)Paris, FranceManage and optimize advertising campaigns in SEA and on social networks.Tasks performed:Optimize advertising campaigns (settings, A/B testing, ad enrichment, etc.)Manage investments across SEA and social media acquisition channelsMonitor campaigns and analyze their results
- TalentplugDigital Marketing Consultant | Client AcquisitionPUBLISHINGOctober 2023 - November 2023 (1 month)Neuilly-sur-Seine, FranceImplement content optimizations to improve the website's SEO presence.Tasks performed:
- Optimize WordPress settings (permalinks, categories, 404 errors, etc.)
- Adjust website structure (add/remove pages, redirects, internal linking, etc.)
- Optimize existing content (metas, excerpts, alt tags, etc.)
- Groupe6TMDigital Marketing Consultant | Diagnosis & StrategyPUBLISHINGOctober 2023 - October 2023 (1 month)Paris, FranceAnalyze keywords and write SEO content for the launch of a new information portal in the agriculture sector.Tasks performed:
- Analyze and select keywords for the strategic pages of the new website
- Write and optimize metas (titles/descriptions) for the 40 section pages
- Conduct best practice workshops with the editorial teams
Recommendations
RV
TV
+2
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Education
- Professional Master | Marketing Management & WebmarketingPanthéon-Sorbonne University, Paris I2009Formation aux méthodologies du marketing stratégique et du marketing opérationnel appliqués à l’écosystème digital.
- WordPress and Natural ReferencingSEOMIX2017Formation continue sur la gestion du CMS Wordpress pour définir et optimiser les stratégies de contenus SEO.
Certifications
- Certification in consulting, purchasing, and selling media and non-media advertising spaceMedia Institute, Paris2010