Freelancer profile translated to English.
Back to original languageAbout Mickaël
Outsourced CMO for **B2B SMEs & startups**. I focus on acquisition (Social Ads, Outbound, growth) with a simple, structured, and results-oriented approach.
Have you launched campaigns or attempted prospecting… but without real learning or concrete results?
I help you lay the foundation: a clear strategy, the right tools, and actions that generate qualified leads.
🎯 My role: structure and grow your acquisition
I am a freelance B2B growth marketer. I support already established SMEs and startups, either in operational execution or as an outsourced CMO.
I work on 3 areas:
- Social Ads →LinkedIn, Meta, Google campaigns (setup, optimization, reporting)
- Outbound →Automated multichannel prospecting (LinkedIn + cold email), enriched database, written sequences
- Consulting →Strategic framing, audit of existing channels, prioritization of high-impact actions
📊 Results achieved:
- +30% qualified leads in 3 months (SaaS startup)
- Cost per customer divided by 10 (well-synchronized Ads + outbound)
- Complete funnel implemented in 4 weeks (ads, CRM, prospecting)
🛠️ Tools used:
PhantomBuster, Sales Navigator, Lemlist, Dropcontact, Hubspot, Google Ads, Meta Ads, Make, Notion, ActiveCampaign…
👥 +30 Clients supported:
Greenly, Euridis, TechTech, Shadow Santé, The Room Music, La Collab, Viceversa, Studizz, Your Dream School, Lauralu, NousLouons, BlueWhales, 24 Degrés..
📩 Need an external perspective, solid execution, or a real boost for your acquisition?
I respond quickly and always offer a free framing call.
→ Let's discuss your project.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- TechtechCold email campaignCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 11 months)**Context**: Generate qualified appointments, target: startups/SMEs needing developers, to offer them foreign developer services.**Execution**: Creation of cold email campaigns / scraping and enrichment.
- the room musicLinkedin message campaignSOFTWARE PUBLISHINGJune 2024 - Today (2 years and 2 months)**Context**: Recruit freelancers for the launch of a new matching platform (like Malt) in the music industry.**Execution**: Creation of LinkedIn message campaigns / scraping and enrichment.
- Académie PatrimonialeMarketing StrategyEDUCATION AND E-LEARNINGNovember 2023 - Today (2 years and 9 months)Toulouse, France**Context**: Accelerate and increase sales of real estate training.**Execution**: Marketing strategy / Meta Ads campaign / LinkedIn Ads / Google Ads / landing page creation / email nurturing campaign.
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Education
- Bachelor in Commerce, Marketing, and Communication. Achieved results.ISEE Business School2018Le rythme d’études du cycle Bachelor en management, qui se déroule sur trois années , vise à acquérir de solides bases théoriques, tout en plaçant la pratique au centre du cursus. Il permet d’exercer de nombreuses activités professionnelles, notamment les métiers de chef de projet marketing et commercial.
- Growth Hacking Immersive Course. Field: Growth Hacking.growth tribe2021Objectifs de la formation - Connaître la définition du Growth Hacking - Comprendre le concept de WOW moment - Maîtriser le modèle théorique du Growth Hacking : AAARRR - Démystifier l’optimisation du revenu : cross-selling, upselling
Certifications
- Growth Hacking Immersive Coursegrowth tribe2021