Freelancer profile translated to English.
Back to original languageAbout Mickael
Digital Marketing Consultant | Salesforce Marketing Cloud & CRM Specialist | Marketing Automation Expert | Email Marketing
With in-depth expertise in CRM, marketing automation, and data management, I assist you in designing and implementing effective and personalized marketing strategies. My experience with Salesforce Marketing Cloud, Pardot, Adobe Campaign, Selligent, Customer.io, and HubSpot allows me to optimize every stage of the customer journey, from acquisition to retention.
My key skills include:
Salesforce and CRM: Implementing solutions on Salesforce, CRM, and integrating Salesforce Marketing Cloud to optimize customer management.
Marketing Automation: Automated lead generation, nurturing, and scoring strategies to maximize the effectiveness of your campaigns.
From segmenting your databases to setting up campaigns, Trigger scenarios, and campaign analysis and reporting.
Marketing and Communication Strategy: Tailored support to develop impactful communication plans, digital marketing campaigns, and branding actions.
HubSpot & Email Marketing Specialist: Creating high-performing email campaigns, monitoring performance, and optimizing conversion rates.
What I bring to you:
In-depth expertise in CRM and digital marketing.
A capacity to analyze your needs and design tailor-made solutions, using tools like Salesforce, Pardot, Marketing Cloud, and Adobe Campaign.
Support in optimizing your communication and marketing automation strategy.
I work closely with my clients to offer them creative, results-oriented solutions, always aiming to improve customer satisfaction and generate added value. Together, let's take your marketing strategy to the next level!
French
Native or bilingual
Spanish
Conversational
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Lille (up to 50km), Lyon (up to 50km)
Experience
- BNP ParibasMarTech AMOA Consultant — CRM MigrationBANKING AND INSURANCEFebruary 2026 - March 2026 (1 month)Montreuil, FranceManaged the CRM migration as part of a MarTech transformation project at BNP Paribas (Montreuil, hybrid).• Functional scoping: analysis of the existing system, data flow mapping, definition of the target data model.• Coordination of stakeholders (business, IT, vendors) to align functional needs and technical constraints.• Specification of mapping rules, data cleaning, and enrichment before migration.• Functional acceptance testing, business validation, and post-migration change management support.• Project monitoring and reporting to sponsors.
- Guide MichelinCRM ManagerHOSPITALITYJune 2025 - February 2026 (8 months)Boulogne-Billancourt, FranceFreelance mission within the B2PRO division of The Michelin Guide.I am supporting the CRM and marketing automation transformation for starred restaurants and Michelin Key hotels: structuring and enriching the database, defining the contact strategy, and segmenting by territories/distinctions.I design and manage campaigns (Immediate Release, Announcement, partner emails, badge challenges, loyalty programs), leveraging data to optimize targeting, scenarios, and performance (open rates, click-through rates, conversion rates).I work closely with the Data and Product teams (Imagino, Sailthru, Power BI) to monitor KPIs, improve the professional experience, and strengthen B2B network engagement.
- TotalEnergies Marketing France (TMF)
On Malt
Campaign & Loyalty SpecialistENERGY AND UTILITIESJanuary 2025 - July 2025 (7 months)Nanterre, FranceI managed the implementation of CRM communication campaigns for the Club TotalEnergies loyalty program: segmentation, setup, automation, reporting, and coordination with marketing teams. I also collaborated with the data team to design CRM dashboards for monitoring key KPIs. A cross-functional role with a strong operational focus.
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Education
- Master in Digital Communication EngineeringHétic (School of Digital Technology, Information, and Communication)2018Lean Startup Business Model Canvas Culture digitale et business model Management de l'innovation Etudes de marché Management et stratégie d'entreprise Management d'équipe et recrutement Méthodologie Biz Dev Négociation La levée de fonds Module Juridique Excel Analytics Contenu / Blog UX / UI Design Technologies Budgétisation / Plan média Stratégies d'acquisitions CRM Marketing automation Data
Certifications
- Salesforce Trailblazer - CRM - Reporting - Apex - VisualforceSalesforce Paris