Freelancer profile translated to English.
Back to original languageAbout Mickael
Your company deserves an image that inspires confidence and truly reflects the quality of your work.
I help businesses build a consistent, professional visual identity to strengthen their credibility and highlight their expertise.
Does your image truly reflect the quality of your company?
A visual identity is not just a matter of aesthetics. It influences the trust your prospects place in you, the perception of your expertise, and the value they attribute to your services.
I support companies, freelancers, and SMEs in creating or redesigning their brand image to build a consistent, professional, and lasting identity.
What I can help you build
- Visual identity
- Logo creation
- Visual identity redesign
- Graphic charter
- Brand universe
- Color palette and typography
- Usage guide
- Branding & brand image
- Audit of your current image
- Positioning analysis
- Brand consistency
- Highlighting your expertise
- Communication materials
- Business cards
- Social media
- Brochures and leaflets
- Signage
- Print and digital materials
My method
Each project begins with an analysis phase to understand:
- your business
- your objectives
- your market
- your positioning
- your brand's current perception
The goal is not simply to create a logo, but to build a consistent image that supports your development and highlights your know-how.
Why work with me?
- Strategic and creative approach
- Visual identities designed to last
- Personalized support
- Brand image and customer perception oriented vision
- Solutions tailored to your objectives
Whether you are launching a new business, modernizing your image, or seeking to professionalize your communication, I will guide you through every step of the project.
Let's discuss your project.
French
Native or bilingual
Can work on-site
Lille (up to 50km)
Experience
- Ginkgo sportDigital Communication DirectorSPORTSAugust 2024 - December 2024 (4 months)Tourcoing, FranceParticipation in developing the company's visibility and brand image through a consistent digital communication strategy.
Missions carried out:
- Creation and optimization of editorial content (blog posts and newsletters)
- Implementation of search engine optimization (SEO) actions to improve online visibility
- Creation of content for social media and management of digital presence
- Development of brand identity and harmonization of communication materials
- Contribution to communication strategy and highlighting the company's offering
Skills used:
Branding • Visual Identity • Digital Communication • Content Creation • SEO • Brand Strategy - Level up ClusterProject ManagerCIVIC AND SOCIAL ORGANIZATIONSFebruary 2023 - October 2023 (8 months)59200 Tourcoing, FranceLeading and coordinating an educational and scientific project involving various stakeholders and partners.
Missions carried out:
- Organization and monitoring of project stages
- Team coordination and facilitation of work meetings
- Development and management of the timeline to ensure deadlines are met
- Production of audiovisual content, notably the video project "What is Nano?"
- Design and facilitation of educational workshops for various audiences
- Monitoring of deliverables and support for stakeholders throughout the project
Skills used:
Project Management • Team Coordination • Communication • Motion Design • Video Editing • Storyboarding - Agence B.nassMotion DesignerPUBLIC SECTOROctober 2019 - December 2020 (1 year and 2 months)59810 Lesquin, FranceDesign and creation of animated content to enhance the visual impact and communication of the agency's clients.
Missions carried out:
- Creation of visual concepts, scripts, and storyboards
- Animation of logos and visual identities
- Production of 2D motion design videos
- Production of animated communication content for various sectors
- Collaboration with creative teams to ensure project consistency
Skills used:
Motion Design • Storyboarding • 2D Animation • Art Direction • Visual Communication • Branding
Reviews
Dave
Associé - NSD
Reviewed on 4/2/2026
I contacted Mickael to work on our image and communication materials, with a clear objective: to better reflect the actual quality of our offering and gain credibility with our prospects.
From the start, he took the time to thoroughly understand our positioning, objectives, and communication pain points. He didn't just propose a "visual" redesign; he primarily brought clarity to the message and the overall consistency of our materials.
Specifically, he helped us structure our identity, identify misalignments, and propose directly applicable recommendations. The deliverables were clean, immediately usable, and most importantly, consistent with each other.
In terms of communication, exchanges were smooth throughout the project. Mickael is responsive, attentive, and proactive, making collaboration very pleasant.
His intervention clearly contributed to professionalizing our image and making our communication clearer and more impactful.
I recommend him without hesitation.
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Education
- Bachelor's degree in Motion DesignCepreco2020Bac+3 Motion designer
- Associate's degree in Graphic Design and CommunicationCepreco2019Bac+2 Graphiste en communication