Freelancer profile translated to English.

Description

Passionate entrepreneur, I co-founded and developed a ready-to-wear brand during the COVID crisis, achieving an ambitious and structured launch. Thanks to a high-performing omnichannel strategy, I led the brand to one million euros in revenue in the first year, with growth doubling each year.

Expertise and know-how:

✔ Brand Strategy & Business Development: Creation and structuring of a fashion brand, with rapid growth and a notable appearance on 'Qui veut être mon associé' on M6 (+2 million viewers).

✔ Wholesale & Distribution: Deployment and management of B2B sales, negotiation and placement with key distributors.

✔ Retail & Flagship Store: Development and profitability of a physical store in Paris from the first year.

✔ Product Development & Supply Chain: Management of product design, purchasing, and production, mastery of the value chain (internal and outsourced).

✔ Pop-up Stores & Physical Expansion: Launch and management of 10 pop-ups across France to test and develop new markets.

✔ Logistics & Operations Optimization: Efficient management of logistics flows, both internal and outsourced, to support growth.

I support fashion brands and retail entrepreneurs in their growth, from strategic positioning to sales and operations optimization.

📩 Available for consulting missions in brand launch, retail & wholesale strategy, product development, and sales optimization. I will help you avoid many mistakes and save time.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

flotte
CEO Co-founder at flotte
September 2020 - Today (5 years and 9 months)
Paris, France
Co-founder of a ready-to-wear brand launched during the COVID crisis, with exponential growth and strong media presence.

**Launch**: Business model, creation, and structuring of a high-performing fashion brand, with an appearance on 'Qui veut être mon associé' (M6, +2 million viewers).
**Growth & Performance**: €1M revenue in the first year, growth doubling each year.
**Wholesale & Distribution**: Deployment and management of B2B sales, placement with key distributors in France and Europe.
**Retail & Flagship Store**: Opening and profitability of a flagship store in Paris from the first year.
**Product Development & Purchasing**: Management of purchasing, collection development, and knowledge of the entire value chain.
**Logistics & Supply Chain**: Implementation and optimization of logistics flows (internal & outsourced).

Key Skills
✅ Brand Strategy & Business Development
✅ Wholesale, Retail & Pop-up Stores
✅ Product Development & Purchasing Management
✅ Supply Chain & Logistics
✅ Sales Optimization & Profitability
Achievements & Impact
🏆 €1M Revenue in the 1st Year
📺 Appearance on 'Qui veut être mon associé' on M6
🏬 Profitable Flagship from Year 1
📈 Annual Growth Doubled
OPDV
Sales Director
August 2006 - December 2018 (12 years and 4 months)
Paris, France
**Operational & Logistics Management**: Started as a warehouse worker with full immersion in the supply chain and inventory management.

**Commercial Takeover & Distribution Structuring**: Implementation of a commercial strategy to optimize distribution and ensure company growth.

**Wholesale Network Setup**: Research and negotiation with distributors and agents in France and Europe to expand the brand's presence.

**Organization & Participation in Trade Shows**: Launch and management of trade shows in France and internationally to enhance brand visibility and awareness.

**Product Development & Collection Expansion**: Work on the development and evolution of collections to meet market expectations and industry trends.

Key Skills
✅ Business Development & Distribution Strategy
✅ Negotiation & Management of Distributors/Agents
✅ Event & Trade Show Organization
✅ Collection Development & Product Management
✅ Logistics & Operations Management