Freelancer profile translated to English.
Back to original languageAbout Mickaël
Adept at new technologies, digital marketing and communication strategy, and with 10 years of experience on the client side, I now wish to put my skills to the benefit of the greatest number. Capable of carrying out a project from start to finish (from conception to completion), I do not hesitate to think outside the box to ensure the successful completion of a project.
My ambition is to offer my clients personalized support that matches their needs.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- StelliantMarketing and Communication Project ManagerSeptember 2020 - Today (5 years and 9 months)Paris, FranceWithin the Group. Main mission: participate in the development of the annual external marketing and communication plan and ensure its multi-channel deployment in line with the Group's strategy and Commercial & Marketing Action Plans (PACM). Digital Marketing (Web and social media)• Develop and ensure the implementation of all Group Web projects.• Ensure the proper implementation of referencing strategies and the position of each site on search engines.• Ensure the updating of content for all Group sites and social media.• Be proactive in proposing innovations in content and tools (satellite blogs, search engines, etc.) to enhance our web presence.• Conduct ongoing monitoring of digital developments. Promotion of offers and specialties (multi-channel)• Coordinate / manage the organization of all client events and external multi-channel campaigns.• Supervise the production of marketing materials and client mailing campaigns (flyers, brochures, etc.). Market / client files• Structure market intelligence• Monitor the updating of external client data for campaign distribution (liaison with IT and CRM project manager) Visual Consistency• Ensure the application of the graphic charter internally and externally• Ensure the visual consistency of all marketing materials• Manage / supervise service providers on the artistic direction of entrusted projects Reporting• Develop, update, and/or supervise the updating of dashboards for monitoring the performance indicators of digital communication tools and campaigns conducted by the DMC
- StelliantMarketing & Communication OfficerJuly 2017 - September 2020 (3 years and 2 months)Marseille, FranceWithin the GM Consultant subsidiary.- Participation in the development of the group's marketing strategy- Participation in the development of the group's digital strategy- Participation in the development of the CRM project- Participation in the development of the internal social network project- Participation in the group's natural referencing strategy- Participation in the organization of internal/external events
- StelliantCommunication AssistantJanuary 2017 - July 2017 (6 months)Marseille, FranceWithin the GM Consultant subsidiary.
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Education
- Grand School Program, Strategy, Digital Marketing & EntrepreneurshipOMNES Education2017Programme grande école, Stratégie, Marketing Digital & Entrepreunariat
- University Exchange, Entrepreneurship / Entrepreneurial StudiesStanford University2016Echange universitaire, Entrepreneuriat / études entrepreneuriales