Freelancer profile translated to English.
Back to original languageAbout Mickael
Looking to generate more qualified leads, boost your visibility, or automate your marketing actions with AI? I will support you in your growth through tailor-made, results-oriented strategies focused on ROI.
What I do for you:
- Implementation of high-performing acquisition strategies (SEO, Google Ads, LinkedIn Ads, Emailing, etc.)
- Creation of interactive tools (simulators, diagnostics, configurators) to generate ultra-qualified leads
- Optimization of your conversion funnel to increase your revenue
- Automation of your marketing processes (particularly via n8n, Zapier, AI)
What you get:
- Qualified traffic
- Leads and customers
- Efficiency in your marketing actions
My profile in 3 points
15+ years of experience in digital marketing, e-commerce, and B2B
+60 companies supported (SMEs, scale-ups, e-commerce businesses, SaaS)
Recognized expertise in digital strategy, marketing AI & automation
Examples of recent missions
- Allopneus: Transition management, overhaul of content & SEO strategy
- AFFINICAR: Automated Outbound campaign to sell a B2B solution – +60 appointments generated
- Groupe OPTEAM: Digital leadership support and coaching on implementing and monitoring a digital acquisition plan
- SELFY (Payroll service): Overhaul of Ads strategy (LinkedIn / Meta), creation of an interactive simulator
- 4jours.work: Comprehensive support (SEO Content Factory, Ads, AI Automations)
🛠️ Tool Stack
HubSpot • Notion • Zapier • n8n • Lemlist • Google Analytics / Tag Manager • SEMrush • Ahrefs • BigQuery • Looker Studio • OpenAI / GPT • Bubble • Wordpress • Framer
👉 Let's discuss your challenges together: or here on Malt!
French
Native or bilingual
English
Fluent
Can work on-site
Aix-en-Provence (up to 50km), Paris (up to 100km), Lyon (up to 100km), Marseille (up to 100km)
Experience
- ALLOPNEUSDigital Marketing ManagerAUTOMOBILENovember 2009 - January 2017 (7 years and 3 months)Aix-en-Provence, France+€250M Revenue 2016, +43% growth in 3 years - Top 10 E-commerce FR- Management of the Online Marketing strategy and budget, development of traffic across all digital levers and campaigns: SEM/SEA, SEO, Display/Retargeting, Emailing, Affiliation and partnerships, Social Media.- Management of a team of 5 people + external consultants- Coordination of Marketing and UX projects- Tracking and Web Analytics Expertise- Optimization of website and mobile conversion: design and ergonomics (functional specifications, user stories, user testing)- Member of the MICHELIN Digital LabFounded in 2004, Allopneus is the French leader in online tire sales and fitting with +3.5 million customers and 2.2 million visits/month. Allopneus.com offers the widest range of products on the market (tires for cars, vans, 4x4s, motorcycles, quads, agricultural vehicles, and trucks, as well as alloy and steel wheels). MICHELIN acquired 40% of ALLOPNEUS's capital in 2015.
- LILMCo-Founder & CMOCIVIL ENGINEERINGFebruary 2017 - Today (9 years and 6 months)Aix-en-Provence, FranceLILM empowers workshops that create custom furniture and fittings every day. We create the simplest and fastest experience for ordering furniture from a workshop.
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Education
- Master 2 in Information and Communication SciencesSchool of Journalism and Communication of Marseille2009
- Bachelor's Degree in Data-processing Project ManagementSCIENCES-U CRESPA LYON2007