Freelancer profile translated to English.

Description

With 18 years of experience in the visual identity universe, I have evolved in both Communication (print + digital) and Visual Merchandising (physical stores and E-stores).

With a background in Graphic Arts and an initial experience as a web designer in an online marketing agency, I also had the opportunity to participate in the communication development of Palais de Tokyo in Paris, before moving to London and gaining rich experience as a Visual Merchandiser at Topshop/Topman.

After several positions for other ready-to-wear fashion brands, including 4 years as International Visual Merchandiser at Chevignon, I joined the Amazon design team in 2011 where I spent 6 years developing the visual experience for the Fashion categories (Amazon Fashion Europe). My role was that of an Art Director, responsible for the visual identity of the Amazon Fashion brand, and I managed product shoots for editorial content to ensure an inspiring and clear shopping experience for customers.

I am now freelancing to explore new sectors and design new multi-platform experiences for brands wishing to consolidate their visual approach and customer relationships.

Languages

English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Lacoste Operations HQ
Global Brand Design Studio Manager
FASHION AND COSMETICS
February 2019 - July 2019 (6 months)
Paris, France
- Art Direction of editorial content for Lacoste Digital: E-commerce, Newsletters and E-mailing, Brand Projects, Social Media Posts.
- Management of the Digital Design team within the Lacoste Digital Factory, talent development.
- Workflow and project management for various Design projects (UI/UX, Merchandising, Videos, Motion Design)
Team Management Art Direction Motion Design Video Digital Merchandising E-commerce
Allure Systems
Art Director
E-COMMERCE
May 2018 - Today (8 years and 1 month)
Clichy, France
Allure Systems is a startup developing virtual mannequin and augmented reality solutions for fashion e-commerce sites.
- Benchmark (collection creation, new face trends, new poses, hairstyles, makeup)
- Casting to find new faces and bodies
- Test shoots, Model direction, Editing, Beauty Brief
- 3D Direction: Artistic validation and support for 3D artists on adapting body shapes, sizes, poses, angles, anatomical details
- Selection and Creation of seasonal looks for marketing shoots
- Marketing visual validation
- Creation of communication materials
Art Direction Web Merchandising Casting 3D Graphics Trends
Amazon
Senior Designer Amazon Fashion
E-COMMERCE
May 2011 - April 2018 (6 years and 11 months)
Clichy, France
October 2012 / April 2018
- Art Director within the Content & Creative team of Amazon Fashion Europe (UK, France, Germany, Italy, and Spain).
- Definition of photographic directions, development of mood boards for on-model and still life shoots.
- Art direction of editorial shoots (on models and still life) in collaboration with photographers and stylists.
- Design of editorial and event pages each season.
- Definition of the visual strategy for promotional campaigns, merchandising, emails, and other traffic-generating banners.

From May 2011 to September 2012:
- Lead Designer Europe for Javari (UK, France, and Germany), a premium e-store for shoes and bags.
- Definition of the graphic charter in agreement with the US version, then development of an editorial tone and a visual identity specific to the European sites.
- Development of guidelines (font choices, photographic directions, etc.).
- In collaboration with the sales team (buyers), creation of content specific to certain brands or adapted to specific events (New Collection, Summer Book, Xmas).
- Development of a shopping experience that is creative, inspiring, and always adapted to sales objectives.