Freelancer profile translated to English.

Description

👋Welcome to my profile,

In a few words, I help B2B SaaS/Service companies (re)define a Go-To-Market at a minimum viable level, before making Marketing plans (AARRR) on the comet.

Typical deliverable:

Go-To-Market proposal and 3-month marketing roadmap (full AARRR*).

GTM: prioritization of target market/persona/vertical categories, design of differentiating value propositions, research of content pillars that will fuel all campaigns.

Marketing Plan: modeling of AARRR levers to activate + top inbound/outbound channels to prioritize + Marketing campaigns/assets to develop.

*Acquisition, Activation, Retention, Referral, Revenue the customer lifecycle.

Me:

6 years operating as a solo marketer on pre/post market fit maturity projects, with a management role (roadmap, budget and performance) and business execution (product, growth, revops). Top channel: ABM, Content Marketing, Marketing Automation, PPC

Secret sauce:

No magic shortcuts... but in-depth work on the areas of differentiation available in its market... as well as a battle plan finely structured around the customer lifecycle.

If you've made it to the end of the profile, it's because the description intrigued you! Next step, a start of a conversation, who knows :) Looking forward to it.

Michael

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Phosforea
Demand Generation Manager
EDUCATION AND E-LEARNING
February 2021 - Today (5 years and 4 months)
Toulouse, France
Structuring and deployment of the demand generation system.

Results:
Qualified lead generation: xxx/year (+30% in 3 years)
Revenue contribution: xxxKe (+15% in 3 years)

Management scope:
Modeling Objective/AARRR/Channel/Budget per product
Design of AARRR campaign roadmap and budget management
Marketing KPI reporting and sales team animation

Business scope:
- Product repositioning, messaging and sales enablement
- Design of AARRR roadmap and management of annual budget xxKe
- Implementation and management of ABM/Growth outbound campaigns (process, kpi, asset, training)
- Content creation: webinar, social media, article, landing page, client use case, client knowledge base, nurturing sequence, adhoc email, advertisements
- Implementation of Marketing automation (Active Campaign) and CRM integration/management (Salesforce)
- Creation of marketing/sales activity monitoring dashboard (Salesforce, Data Studio)
- Creation of PPC campaigns (Lads, Gads, Capterra/Appvizer)
- SEO optimization of Phosforea showcase site,
- Design of TOFU/MIFU leadGen programs (questionnaire, newsletter, mini training)

June Factory is a company that will bring together the Phosforea and Auditool brands in 2024. I have been working on these two distinct areas since 2021, with specific objectives and resources for each brand.*
Lead Generation SEM Content Creation Marketing Automation Social Media Optimization (SMO) Email Marketing Account Based Marketing Sales Operations Salesforce
June Factory
CMO
SOFTWARE PUBLISHING
February 2021 - Today (5 years and 4 months)
Toulouse, France
Structuring and deployment of June Factory's GTM.

Results: acquisition of first 30 clients

Management scope:
Modeling Objective/AARRR/Channel/Budget per product
Design of AARRR campaign roadmap and budget management
Marketing KPI reporting and sales team animation

Business scope:
- Product positioning, messaging and sales enablement for June Factory
- Implementation and management of ABM/Growth outbound campaigns
- Content creation: webinar, social media, article, landing page, client use case, nurturing sequence, adhoc email, advertisements
- Implementation of Marketing automation (Active Campaign) and CRM integration/management (Salesforce)
- Creation of PPC campaigns (Lads, Gads, Capterra/Appvizer)
- No code design and integration of Auditool landing page*

*June Factory website management outsourced, internal migration and redesign planned in 2024)

June Factory is a company that will bring together the Phosforea and Auditool brands in 2024. I have been working on these two distinct areas since 2021, with specific objectives and resources for each brand.*
Go-to-Market (GTM) Strategy Positioning Strategy BtoB Lead Generation Marketing Management
Staffteam
Lead Generation Manager
SOFTWARE PUBLISHING
January 2019 - January 2021 (2 years)
Toulouse, France
Design and implementation of outbound campaign for an IT/human resources mission matching platform.

Design and deployment of outbound marketing sequence
Scraping, enrichment, CRM integration (Hubspott)

KPI: 20 SQL/week
Top email campaign: 3,000 targets, 600 MQL, 120 SQL, 30 Closed Won
Lead Generation Email Marketing Growth Outbound