Freelancer profile translated to English.
Back to original languageAbout Mickael
🎓 Specialized in Digital Marketing with a Master's degree in Marketing & Communication from the ISCOD business school, I had the opportunity to work for 2 years as a digital communication and marketing manager for a French engineering company.
Following this, I wanted to offer my services to other companies that wish to evolve their digitalization.
I can therefore assist you with missions such as:
📁 Digital project management:
- Creation / redesign of showcase and e-commerce sites via Wordpress, Prestashop, Shopify, 1&1.
- Creation of optimized and high-performing product pages.
- UX/UI and sitemap consulting.
- Site maintenance.
- Web design content production (logo, banner, etc.)
📝 Referencing:
- SEO: SEO Audit // keyword strategy // content marketing // editorial calendar // performance monitoring and analysis.
- SEA: Management and optimization of your Google Ads/Bing Ads campaigns.
- SMO: Social media and social ads management to track performance and improve your marketing campaigns.
📧 Emailing:
- HTML template integration
- Management of your emailing campaigns
📊 Performance Tracking:
- Traffic analysis and monitoring
- Implementation of GTM tracking tags
- Creation of performance reports
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- DR TechnologieDigital Communication and Marketing ManagerMECHANICAL ENGINEERINGOctober 2020 - Today (5 years and 8 months)Toulouse, France- Digital communication strategy- Digital marketing strategy- Web analytics- E-commerce site creation- SEO optimization of the company's showcase site, an ancillary e-commerce site (PrestaShop), a WooCommerce e-commerce site, and a 1&1 e-commerce site- Development of the SEA strategy and implementation- Web design (Banners, logo)- Implementation of a Netlinking strategy- Benchmarking and studies
- Epicerie du thoréCreation of a Wordpress E-commerce SiteRETAIL (SMALL BUSINESS)January 2020 - Today (6 years and 5 months)Lacabarède, France-Creation of the logo and graphic charter-Creation of the wordpress site and theme selection-Creation of pages + legal content and plugin-Creation of the Newsletter-Creation of social media + pixelTo be created: Page content, product sheets (SEO adapted) and products in April.
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Education
- Bachelor's degree in E-commerce and Digital Marketing, specializing in WebdesignUniversity of ToulonCréation de sites vitrines / e-commerce via CMS Wordpress Création de contenu webdesign Création d'infographie et de logos
- Master's in Marketing & CommunicationISCOD2022- DÉFINITION DES ORIENTATIONS STRATÉGIQUES DE L'ENTREPRISE, DE L'ACTIVITÉ OU DE L'UNITÉ Stratégie d’entreprise Culture et Transformation Digitale - PILOTAGE DU DÉVELOPPEMENT COMMERCIAL ET MARKETING Community Management Concevoir et développer une stratégie marketing cross-canal Concevoir et Piloter un Plan Marketing Online Construire et déployer sa stratégie commerciale Digital Brand Content E-Réputation, corporate branding et gestion de crise Inbound Marketing Web Conversion et Expérience Utilisateur Piloter et booster la performance commerciale - MANAGEMENT DES HOMMES ET DES ORGANISATIONS Management transversal Négociation commerciale - ANALYSER L'ENVIRONNEMENT ET LES MARCHÉS DE L'ENTREPRISE Innovation et business models Élaborer un business plan - PILOTAGE DE LA GESTION DES RESSOURCES MATÉRIELLES ET FINANCIÈRES DE L'UNITÉ La logique financière de l’entreprise Gestion budgétaire
Certifications
- Google Analytics IQGoogle2020