Freelancer profile translated to English.
Back to original languageAbout Mickael
I design and evolve high-performing B2B SaaS products.
Product Designer with 10+ years of experience in startups and scale-ups, specializing in design systems and user journeys that move KPIs (acquisition, activation, retention).
Some recent results:
- +44% sign-ups for an online course
- +42% sign-up intentions
- 300 leads/month generated by a simulator
- 5⭐️ on app stores after product redesign + design system
I can help you to:
- Launch a clear and tested SaaS MVP in 3–4 weeks
- Build a robust design system (tokens, components, docs, dev handoff)
- Optimize a key user journey (onboarding, sign-up, paywall, conversion funnel)
- Structure the design practice within your product team (processes, rituals, tools)
French
Native or bilingual
English
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- Santé Académie(1st) Product DesignerEDUCATION AND E-LEARNINGMarch 2023 - October 2024 (1 year and 7 months)Lyon, France✅ Major achievements:
- Implementation of a cross-platform design system and shared documentation (product, tech, marketing, production)
- Design of the website acquisition strategy
- Design of a training finance simulator
- Design of web and mobile training journeys
- Automation of user feedback analysis
- Facilitation of co-design workshops, interviews, and benchmarks to uncover user needs
🎯 Results and impact:- Ultra-satisfied users (5 stars on app stores)
- 42% increase in sign-up intentions and 44% increase in course sign-ups
- Over 300 leads generated in the first month thanks to the simulator
- Improvement in training quality, increase in completion rate
- Structuring of internal design culture
- La MeuteMentorMarch 2023 - June 2023 (3 months)Lyon, FranceFor several months, I mentored a designer on 3 axes: designer's posture, user experience, and operations (design system and processes).
- Epitech Digital SchoolSpeaker / CoachEDUCATION AND E-LEARNINGSeptember 2022 - September 2022Lyon, FranceLed an intensive 3-day workshop for Bachelor students, focusing on product ideation, user research, and collaborative UX/UI design.
Reviews
Recommendations
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Education
- Master of Information, Communication and DigitalIRAM Saint-Etienne2014
- Bachelor of Fine ArtsUJM Saint-Etienne2012