About Mickael
French
Native or bilingual
English
Fluent
Experience
- Bluedigo
On Malt
Complete overhaul of the operational system on Airtable + Make â Ops & Automation Consultant.RETAIL (SMALL BUSINESS)March 2025 - November 2025 (7 months)Paris, FranceđŻ CONTEXT & CHALLENGESBluedigo had an existing but disorganized Airtable base. Need to structure all operations (sales, logistics, billing) into a centralized and automated system.**Objective**: transform Airtable into the company's true operational backbone with real-time monitoring and automations to increase efficiency.đ§ TECHNICAL ACHIEVEMENTSPhase 1: Audit & Construction (Months 1-2)- Client meetings with Sales, Logistics, and Billing teams to understand current workflows- Analysis of existing Airtable and identification of friction points- Co-construction of the new data architecture with business unitsPhase 2: Airtable Architecture Overhaul (Months 2-4)- Complete mapping of new databases- Restructuring of tables and creation of optimized relationships- Design and implementation of Airtable interfaces for each department (simplified data entry, adapted workflows)Phase 3: Make Automations (Months 4-7)- Automatic creation of documents (quotes, delivery notes, invoices)- Synchronization and automatic updating of Airtable data- Automated email sending to clients based on status- Slack notifications for critical alerts (delays, pending approvals)Phase 4: Dashboards & Reporting (Months 6-9)- Airtable interfaces for operational monitoring by department- Financial dashboard for management: margins, forecasts, late payments- Real-time KPIs: sales pipeline, logistics stock, invoiced revenueđĄ EXPERTISE UTILIZED- Complex multi-table data architecture- Business interface design- Automation- Financial reporting and KPI trackingđ IMPACT- Teams equipped with a single, synchronized tool- 15-20h/week saved on manual tasks (data entry, follow-ups, reporting)- Real-time financial visibility for management- Structured and traceable processes - Penaloza Lopez Vision
On Malt
Complete automation of the Meta Ads lead flow â Real estate CRMREAL ESTATENovember 2025 - November 2025Lille, FranceđŻ CLIENT PROBLEMReal estate sector: Facebook/Instagram Ads leads manually entered into the CRM â time wasted + slow response time â missed opportunities due to competition.đ§ MAKE.COM SOLUTION- Meta Ads Webhook â automatic lead form capture- Data parsing (name, contact, property type, budget)- CRM injection via REST API (HTTP requests + JSON Body)- Error handling + notifications- Full testing of Meta Ads formsđĄ RESULTS- Leads synchronized in < 30 seconds (vs 24-48h before)- 10-15h/week saved- 0 leads lost- Immediate sales responsiveness = better conversion rateđĄ Real estate sector: expertise in acquisition and speed of contact challenges. - COJT Conseil
On Malt
Scenario 1: Community Management - Quote #2/3SOCIAL NETWORKSFebruary 2025 - March 2025Lille, FranceDevelopment of an AI tool for automated social media content generation for COJT Conseil â Productization of their community management offering.đŻ CONTEXT & CHALLENGESCOJT Conseil (consulting firm) offers community management to its end clients but faces a scalability challenge: time-consuming manual creation, difficulty maintaining a regular publishing rhythm, high production costs.**Objective**: create an internal automated tool allowing COJT to produce personalized social media posts with a few clicks, leveraging generative AI.đŻ PROBLEMConsulting firm: time-consuming manual post creation â difficulty scaling their community management offering to multiple clients.đ§ SOLUTION: COMPLETE BUSINESS TOOLGenerative AI (Claude + OpenAI):- Generation of 3 post versions from a title + description- Replication of client writing style (analysis of the last 10 LinkedIn posts)- Contextual enrichment (PDF, web, video) for detailed posts- Multi-platform adaptation (Facebook, Instagram, LinkedIn)Automated Workflow (Airtable + Make):- Client database and post history- Simple creation interface (input: title + description)- Internal review â send to end client for validation- Reception of comments and modificationsPublication (Metricool):- Automatic scheduling on social networks- Multi-client account managementđĄ IMPACT- Creation time: 5 min vs 50 min per post- Scalability: 3x capacity with the same team- Posts personalized to each client's style- Service offering transformed into an industrialized productđ Product Building: creation of a true business tool that changes COJT's business model.
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Education
- Bubble Ottho Entrepreneur, Bubble Maker Confirmed, No CodeOttho2021MaĂźtrise de l'outil Nocode Bubble.io 3 semaines de pratique intense avec Bubble.io pour crĂ©er sa propre application. Devenir totalement autonome pour crĂ©er une application de A Ă Z. - RĂ©alisation d'une marketplace type Airbnb avec espace clients, messagerie, rĂ©servation, gestion des rĂ©servations. - MVP de Marketplace (qui est devenu mon projet personnel "WeLovePodcasts" sur lequel je continue de travailler) CompĂ©tences acquises pour crĂ©er : - landing page & site vitrine - site e-commerce - marketplace - MVP et tout autre type de projet đ
- Generalist EngineerEI.CESI - Engineering School of CESI2018Sciences fondamentales: MathĂ©matiques - Statistiques - Sciences Physiques (mĂ©canique, Ă©lectricitĂ©, thermodynamique) Sciences et techniques de lâingĂ©nieur: DĂ©veloppement durable - Ăconomie-gestion - Informatique -Gestion de projets - Lean management - QSE (QualitĂ©/SĂ©curitĂ©/Environnement) - Outils de lâamĂ©lioration continue - RĂ©solution de problĂšme - Supply chain Sciences humaines et sociales: Anglais - Communication - DĂ©veloppement durable - Droit du travail et RSE - Ăconomie - Expression - Management - IngĂ©nieurs et sociĂ©tĂ© - PFI (Projet de Formation Individuel) - Parcours mĂ©tier SpĂ©cialisation Entrepreneuriat: Le projet : CrĂ©er une startup orientĂ©e tech et numĂ©rique - CrĂ©ation du Business Model - CrĂ©ation du Business Plan - Ătudier le plan de financement - Trouver le meilleur moyen de lancer la startup (incubation en pĂ©piniĂšre, etc...) - DĂ©finir la stratĂ©gie de communication - PrĂ©senter le projet
Certifications
- Certificate Level 4 Advanced - Make PartnersMake2023